You might need all of the help you can get to fire yourself up first thing in the AM, and Lovely Morning packaging gives you energy though more than its nutrient-rich contents. The resealable pouches have been designed by TBWA of Stockholm to serve up an exciting aesthetic infusion capable of waking up your peepers too.
The four flavors of Crunchy Granola and Fruity Nutty Musli have each been assigned a stimulating geometric pattern that incorporates a few colors. Triangles and semicircles have been arranged into repetitive but irregular grids for an inconsistency that captivates the eye. Light and dark shades of greens, blues and reds come together to completely cover Lovely Morning packaging. These delightful hues reference the particular ingredients that give the breakfast foods their scrumptious tastes.
Why This Trend Is Growing
- Geometric Patterns
- Disruptive innovation opportunity: Incorporating visually appealing and stimulating geometric patterns in product packaging to captivate consumers' attention.
- Colorful Packaging
- Disruptive innovation opportunity: Utilizing bright and vibrant colors in packaging design to create eye-catching and energizing brand identity.
- Aesthetic Infusion
- Disruptive innovation opportunity: Infusing product packaging with visually exciting and captivating elements to enhance the overall consumer experience.
Industries Being Reshaped
- Food Packaging
- Disruptive innovation opportunity: Applying visually stimulating design elements to food packaging to differentiate products and attract consumers.
- Breakfast Foods
- Disruptive innovation opportunity: Incorporating captivating packaging designs in the breakfast food industry to enhance product appeal and increase consumer engagement.
- Consumer Goods
- Disruptive innovation opportunity: Implementing visually appealing packaging designs across various consumer goods industries to create a distinctive brand image and drive consumer interest.
