Branding can affect consumers in a broad range of different ways, largely relevant to the function of the product -- naturally. Kleenex Original Seasonal packaging has the capacity to charm with adorable imagery that engages with the stuffy-nosed user.
Being sick in the winter is certainly miserable, so Buddy Creative set out to bring smiles to red faces of cold and flu sufferers. Three little sachets feature a robin, a penguin and Santa Claus, each drawn up as plump illustrations to increase their cuteness factors. They stand amidst snow and ice-covered landscapes as renderings with a combination of soft hues and bold Christmas colors. Kleenex Original Seasonal packaging reminds you why you love this time of year, even when contagious infections are common inconveniences.
Why This Trend Is Growing
- Cute Seasonal Packaging
- Package design that leverages the holiday season and features adorable illustrations can increase user engagement and customer loyalty.
- Infusing Brand Personality
- Through playful packaging design brands can differentiate themselves from competitors and connect with consumers on a more emotional level.
- Functional Branding
- Packaging design that aligns with the function of the product can evoke positive emotions and create a better overall user experience.
Industries Being Reshaped
- Consumer Packaged Goods
- Package design plays a critical role in product differentiation and can impact consumer purchasing decisions, particularly in crowded categories.
- Graphic Design and Illustration
- High-quality design and illustration skills are needed to execute compelling packaging that authentically reflects a brand's personality.
- Marketing and Advertising
- Incorporating creative packaging design into marketing campaigns can be an effective way to drive brand awareness and engender brand loyalty.
