This concept packaging for Cícero brand canned sardines was developed by Cátia Oliveira, a graphic design student at The Instituto Politécnico do Cávado e do Ave in Portugal.
The packaging artfully communicates the many flavors offered by having the illustrated fish on each box give a subtle nod to cultural elements and ingredients from to each region. This can be seen with the Greek key-inspired patterns, as well as the Dia de los Muertos-like markings on the sardines that channel the flavors of Mexico. Each illustrated fish is set upon a bed of herbs and ingredients, making their flavors seem to pop right off of the packaging, so it's pretty hard to mistake one fish for another, since their illustrations and color schemes are so distinct.
On the backs of the sardine packages, the scheme is minimal, but still references the distinct coloring that matches each flavor.
What's Driving This Trend
- Cultural-inspired Packaging
- Creating packaging designs that highlight the cultural inspiration behind a particular product can give a brand a unique selling proposition and attract consumers looking for unique flavor experiences.
- Illustrated Packaging
- Developing packaging designs that use illustrations to communicate a product's unique features and flavors can make it stand out from competitors and increase consumer interest.
- Minimalistic Back Packaging
- Emphasizing minimalistic design on the back of packaging can help draw the consumer's attention to the product's front design, while still providing important product information.
Who This Affects Most
- Food Packaging
- In the food industry, creating culturally-inspired packaging and using illustrations to represent unique flavors can help brands differentiate themselves and appeal to consumers looking for unique culinary experiences.
- Graphic Design
- The graphic design industry has an opportunity to create innovative packaging designs that communicate a product's features and unique flavors, while also appealing to the consumer's visual senses.
- Consumer Goods
- Across consumer goods industries, there is an opportunity to use packaging design to highlight a product's unique features and appeal to consumers with memorable and visually striking packaging.
