Seeking authenticity, brands turn to boastful aesthetics to showcase their roots
Implications - While word of mouth is a common method for determining product reliability, lack of visual assurance can make deciphering between goods difficult. Commemorating heritage and years in industry, brands are turning to boastful packaging designs that showcase the company’s origin or winning history. Dignified aesthetics reflect a turn toward more outright, yet sincerely representative forms of establishing brand authenticity.
Trend Themes
1. Heritage Branding - Brands are turning to boastful packaging designs that showcase the company’s origin or winning history.
2. Cultural Celebration Packaging - Designs reflecting cultural celebrations are charming perspectives that convey authenticity better.
3. Hyper-specific Cultivation Packaging - Advertising the development processors and founders of the products would emerge as a trend.
Industry Implications
1. Beverage Industry - Craft breweries and distilleries can leverage package designs that celebrate local culture and history.
2. Food Industry - Gourmet food companies can benefit from hyper-specific cultivation processes and storytelling packaging.
3. Tourism Industry - Travel and tourism businesses can use packaging designs inspired by local history, culture, and sights to promote local industries
