Category
Lifestyle
Assisted Choices
Trend cluster
Category
Heritage
Branding
Seeking authenticity, brands turn to boastful aesthetics to showcase their roots.
4.4
Trend score
Trend
What is the Heritage Branding trend?
Heritage Branding: While word of mouth is a common method for determining product reliability, lack of visual assurance can make deciphering between goods difficult. Commemorating heritage and years in industry, brands are turning to boastful packaging designs that showcase the company’s origin or winning history. Dignified aesthetics reflect a turn toward more outright, yet sincerely representative forms of establishing brand authenticity.
Trend themes
Themes within the Heritage Branding trend
Three behaviours holding the trend together01
Heritage Branding
Brands are turning to boastful packaging designs that showcase the company’s origin or winning history.
02
Cultural Celebration Packaging
Designs reflecting cultural celebrations are charming perspectives that convey authenticity better.
03
Hyper-Specific Cultivation Packaging
Advertising the development processors and founders of the products would emerge as a trend.
Industry implications
What the Heritage Branding trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Craft breweries and distilleries can leverage package designs that celebrate local culture and history.
For
Food Industry
Gourmet food companies can benefit from hyper-specific cultivation processes and storytelling packaging.
For
Tourism Industry
Travel and tourism businesses can use packaging designs inspired by local history, culture, and sights to promote local industries
Trend signals
Trend signals for Heritage Branding
Trend score 4.4 out of 10, from popularity 51%, activity 72%, freshness 8%.
Popularity51%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Heritage Branding trend
4 featured examples from Apr 17, 2014 to Nov 10, 2015CategoryMarketing
Italian Heritage Pasta Branding
This Firenze Pasta Brand's Packaging is Inspired by Tuscany
Food brands can leverage the trend of emphasizing quality and authenticity to capture the attention of discerning consumers.
CategoryLifestyle
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
Craft breweries can leverage cultural heritage branding to differentiate their products and appeal to local customers.
CategoryLifestyle
Heritage Cheddar Packaging
Maffra Cheese Company Produces Well-Packaged Gourmet Cheese
The Maffra Cheese Company's premium cheddar packaging sets a trend for visually appealing packaging in the gourmet food industry.
CategoryLifestyle
Winning Vodka Bottles
The Bulbash Champion Bottle Turns Its Logo into a Medal
Opportunity for alcoholic beverage brands to create celebratory packaging designs and functional branding elements.
