As the Nivea Men Active Age Moisturiser ad campaign shows, there is more to worry about than the wrinkles on one's forehead. Whether that involves an unfinished home, car crash or annoying children, life dishes out enough daily distractions without needing one more thing on a man's mind.
Conceived and executed by Jung von Matt/Alster, an ad agency based in Hamburg, Germany, the Nivea Men Active Age Moisturiser ad campaign helps to combat the signs of aging so that those previously mentioned concerns don't take their toll too early. Focusing on the forehead, those worrisome situations press heavily to create premature wrinkling. Art directed by Pavel Bondarenko with creative direction by Andres Blumenthal and Simon Hiebl, the images were shot by photographer Klaus Merz and retouched by graphic designer Stefanie Prüsch.
What Makes This Trend Stand Out
- Anti-stress Skincare
- Skincare products that target stress and anxiety as a contributor to aging.
- Emotion-inspired Advertising
- Using relatable emotions as a central theme for advertising campaigns geared towards men's grooming.
- Preventative Aging Solutions
- A shift towards preventative measures for combating aging effects instead of reactive measures.
Sectors Adopting This
- Skincare Industry
- Opportunity for skincare brands to expand their product line with stress-targeted solutions.
- Advertising Industry
- Opportunity for ad agencies to incorporate emotional themes into male-targeted grooming campaigns.
- Anti-aging Industry
- Opportunity for the anti-aging industry to focus on preventative solutions instead of reactive solutions.
