In the newest Skechers Super Bowl commercial, a man out runs a cheetah.
This commercial falls under the category of 'don't believe everything you see on TV.' It's a well-known fact that cheetahs are some of the fastest land animals on the planet, and a human on foot would be no match for the big cats. However, in an effort to illustrate the advantage gained by wearing Skechers running shoes, the company decided to suspend reality for a moment and flip that fact on its head.
The commercial is shot like a Discovery Channel documentary, but quickly gets quirky when the human runner comes into the picture and is obviously not real. This continues a fantasy-based trend in big event commercials. We've seen it this year from companies like Toyota and Kia already.
What Makes This Trend Stand Out
- Fantasy-based Commercials
- Businesses can explore creating fantasy-based commercials to capture audience attention and engage viewers in a unique way.
- Suspension of Reality
- There is an opportunity to leverage the suspension of reality in advertising campaigns to create a memorable and impactful brand message.
- Exaggerated Benefits
- Highlighting exaggerated benefits, such as a human outrunning a cheetah, can help brands showcase the advantages of their products or services in a compelling and entertaining manner.
Sectors Adopting This
- Sportswear and Footwear
- The sportswear and footwear industry can embrace the trend of fantasy-based commercials to highlight the performance-enhancing features of their products.
- Automotive
- Automotive companies can leverage the suspension of reality in advertisements to showcase innovative features and create a sense of excitement and adventure around their vehicles.
- Advertising and Marketing
- The advertising and marketing industry can explore the concept of exaggerated benefits to create attention-grabbing and shareable campaigns for their clients.
