The Undo-It Laser Tattoo Removal ad campaign takes things a bit literally, to the delight of those who really need to get rid of that god-awful butterfly or skull tattoo they have been regretting ever since they experienced the first prick of the needle. Blasting the inspiration to smithereens might seem a little drastic, but it really sends a clear, action-filled message. Just in time for the new year, which often rings in fresh starts.
Conceived and executed by the Ogilvy ad agency branch based in Copenhagen, Denmark, the Undo-It Laser Tattoo Removal ad campaign was art directed by Claus Collstrup and Peter Dubienko with creative direction by Morten Kjaer. The violent images were shot in studio by photographer Thomas Juul.