The Undo-It Laser Tattoo Removal ad campaign takes things a bit literally, to the delight of those who really need to get rid of that god-awful butterfly or skull tattoo they have been regretting ever since they experienced the first prick of the needle. Blasting the inspiration to smithereens might seem a little drastic, but it really sends a clear, action-filled message. Just in time for the new year, which often rings in fresh starts.
Conceived and executed by the Ogilvy ad agency branch based in Copenhagen, Denmark, the Undo-It Laser Tattoo Removal ad campaign was art directed by Claus Collstrup and Peter Dubienko with creative direction by Morten Kjaer. The violent images were shot in studio by photographer Thomas Juul.
What Makes This Trend Stand Out
- Violent Advertising
- Opportunity for brands to create impactful and attention-grabbing ad campaigns by using violent imagery.
- Laser Tattoo Removal
- Growing demand for advanced laser tattoo removal techniques and services to cater to individuals looking to remove regrettable tattoos.
- Fresh Start
- Emerging trend in the new year where individuals seek ways to start anew and make positive changes in their lives.
Sectors Adopting This
- Advertising and Marketing
- Disruptive innovation opportunity for ad agencies to explore unconventional and bold approaches in their campaigns.
- Cosmetic Dermatology
- Opportunity for skin clinics and laser tattoo removal services to offer advanced and efficient tattoo removal procedures.
- Personal Development
- Potential for personal development coaches and self-help industries to provide guidance and support to individuals seeking a fresh start in the new year.
