The Colgate Pro Sensitive Toothpaste ad campaign centers around three images that is one part creepy and one part surreal. Although it looks like something more appropriate for the Halloween season, it demonstrates just how scary and painful sensitive teeth can be.
Conceived and executed by Miami Ad School, an ad agency based in Miami Beach, United States, the Colgate Pro Sensitive Toothpaste ad campaign was designed by Soham Chatterjee with the help of Nathaly Marie Rosario. By envisioning teeth as crying babies, ticklish noses and fragile vases, it brings to life some of people's most excruciating experiences.
Although most people would assume that toothpaste for sensitive teeth is made for adults, the Colgate Pro Sensitive Toothpaste ad campaign appears to target a younger audience. Of course, these images could cause some unwanted nightmares.
The Colgate Pro Sensitive Toothpaste Campaign is Disturbing
Meghan Young — January 9, 2014 — Marketing
References: miamiadschool & ibelieveinadv