Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Century 21 Super Bowl Commercial Plays on In-Law Anxieties

 - Feb 5, 2013
References: century21 & youtu.be
The new Century 21 Super Bowl commercial aired last night on CBS, playing on a long-established anxiety between the groom and his soon-to-be in laws.

Everyone knows getting new in-laws is one of the few drawbacks to getting married, but how would you feel if you were about to move in with them too? At that point, it’s not just a commitment to your soon-to-be wife you have to consider, but also a commitment to her parents.

In the Century 21 Super Bowl ad, the groom faints as soon as the mother-in-law reminds him they are all going to live together soon. Instead of calling for a doctor, the bride calls out for a Century 21 agent to help calm anxieties.