The Milky Way 2014 ad campaign appears to revolve around classic 'did I do that' moments as immortalized by the high-pitched Steve Urkel. It revolves around avoidable accidents including a sinking ship and moving truck mishaps in which the one to blame says nonchalantly, "Sorry, I was eating a Milky Way." It seconds the excuse by reading, "Blame it on the caramel, chocolate and nougat."
Conceived and executed by the DDB ad agency based in Chicago, Illinois, the Milky Way 2014 ad campaign was art directed by Alex Zamiar with creative direction by Mark Gross. Taking on the colors of the chocolate bar, the minimalist illustrations were created by artist Mick Marston and designer Cody Petruk.
Key Themes Behind This Trend
- Minimalist Illustration
- Exploring the use of minimalist illustrations in advertising campaigns can create a unique and visually appealing brand identity.
- Using Humor in Advertising
- Incorporating humor into advertising campaigns can capture the attention of consumers and create positive brand associations.
- Creative Excuse-making
- Exploring innovative ways to incorporate excuses and relatable situations in advertising campaigns presents an opportunity for brand storytelling and engagement.
Where This Applies
- Advertising
- The advertising industry can leverage minimalist illustration techniques to create visually impactful and memorable campaigns.
- Confectionery
- In the confectionery industry, using humor in advertising campaigns can differentiate brands and attract consumers seeking unique and lighthearted experiences.
- Design
- The design industry can explore creative excuse-making techniques to enhance brand storytelling and create visually striking campaigns.
