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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Abstractvertising

Ad agencies focus on less structured executions

Implications - The battle to win and capture consumers' attention is an especially grueling one in the information age. The average customer has a very short attention span and an extremely long to-do list. With this in mind, ad agencies are opting for odd, but memorable executions as opposed to elaborate ideas. These seemingly random concepts may confuse consumers, but in the process, abstract ads will spark conversation.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 81 Examples:
337,915 Total Clicks
Date Range:
Feb 13 — Sep 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Self-Cleaning Animal Ads
Self-Cleaning Animal Ads
The Arcelik Campaign Playfully Promotes an Oven that Cleans Itself
While some people wish that they could own a self-cleaning animal, at least those who aren’t deathly allergic to cats, others will go for self-cleaning appliances in a heartbeat. One of the... MORE
Psychedelic Surrealism Catalogs
Psychedelic Surrealism Catalogs
Romance Was Born's Tripsy Gypsy Collection Graces Oyster Magazine
Romance Was Born’s ‘Tripsy Gypsy’ collection is captured in a colorful exclusive for Australian publication, Oyster Magazine. The label’s looks are designed by Anna Plunkett... MORE
Photobombing Animals Ads
Photobombing Animals Ads
The Bratislava Zoo 'Open for Smiles' Campaign Captures Surreal Situations
Although people are not allowed to monkey around with the monkeys, perhaps the monkeys can monkey around with the people at the Bratislava Zoo as these photobombing animals show. Granted, the images... MORE
play_circle_filled Sensory Overload Fashion Films
Sensory Overload Fashion Films
The Kenzo 'Electric Jungle' Promo Video is Mind-blowing
The Kenzo ‘Electric Jungle’ promotional video will boggle your mind. The contemporary fashion label prides itself on presenting displays of sensory overload. The brand is known for its... MORE
play_circle_filled Terrifying Tea Commercials
Terrifying Tea Commercials
This Herbaria Tea Creative Commercial Uses Dramatic Imagery
This creative commercial uses overly dramatic and errie horror imagery to convey its message in under 60 seconds. The Herbaria Tea commercial features images of an utterly terrifying clown and... MORE
Celebrity-Directed Beverage Ads
Celebrity-Directed Beverage Ads
This New Mountain Dew Commercial Features Tyler, the Creator
Mountain Dew teamed up with Tyler, the Creator in the making of their new Mountain Dew commercial, which the artist himself will be self-directing. Companies teaming up with celebrities is nothing... MORE
play_circle_filled Surreal Vertical Dancing
Surreal Vertical Dancing
Waltz on the Walls is a Performance Captured by GoPro Hero
As companies and brands continue to market their product and services through experiences rather than traditional commercials, performances such as surreal vertical dancing are shared with the world.... MORE
Face-Jumbling Gum Ads
Face-Jumbling Gum Ads
These Posters for Wrigley's 5 Gum Represent Extreme Sensory Experiences
Drawing attention to the small stick of gum that packs a huge punch, these Wrigley’s 5 Gum commercials show how extreme the flavors are. With the number five representing the five senses,... MORE
Mutated Animal Ads
Mutated Animal Ads
The Audi Q5 Rearview Camera Campaign Features Heads on Tails
There is no head or tails situation when it comes to these mutated animal ads. A campaign promoting the Audi Q5 Rearview Camera, it illustrates this helpful car feature by placing creature’s... MORE
play_circle_filled Odd Dinner Dialogue Ads
Odd Dinner Dialogue Ads
The Orbit 'Heights' Ad is an Odd Take on Commercials on Everyday Life
It’s common for advertisers to base commercials on everyday human experiences to make it easier to connect with their target audience; however, sometimes advertisers opt to create something that’... MORE
Twisted Stomach Ads
Twisted Stomach Ads
The Protexin Veterinary Campaign Promotes Digestive Upset Relief for Dogs
Pet owners who have dealt with dogs suffering from twisted stomachs will appreciate learning about Pro-Kolin Plus. It is an immediate response to such an occurrence that helps to restore the... MORE

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Ethnically Nomadic Catalogs
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This Carlsberg Commercial Puts Friendships to the Test
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