Category
Lifestyle
Assisted Choices
4.4
Trend score
Trend
What is the Abstractvertising trend?
Abstractvertising: The battle to win and capture consumers' attention is an especially grueling one in the information age. The average customer has a very short attention span and an extremely long to-do list. With this in mind, ad agencies are opting for odd, but memorable executions as opposed to elaborate ideas. These seemingly random concepts may confuse consumers, but in the process, abstract ads will spark conversation.
Trend themes
Themes within the Abstractvertising trend
Three behaviours holding the trend together01
Abstract ads
Ad agencies are opting for odd, but memorable executions as opposed to elaborate ideas, sparking conversations and leaving lasting impressions.
02
Celebrity-directed commercials
Companies are taking smart risks by giving popular celebrities self-directing power for commercials, utilizing their personality and humor to attract larger audiences.
03
Surreal and bizarre ad campaigns
Advertisers opt to create something that's truly bizarre, engaging viewers and sticking in their memories.
Industry implications
What the Abstractvertising trend means for industry
Where the trend changes the playbookFor
Advertising
Ad agencies and companies are constantly exploring creative and innovative ways of increasing brand awareness and engagement.
For
Fashion
The fashion industry is known for its bold and creative approach to marketing and advertising, utilizing striking and memorable visuals to generate buzz.
For
Consumer goods
Companies selling consumer goods, such as gum and appliances, are getting creative with marketing, using surreal and humorous imagery to grab attention and increase sales.
Trend signals
Trend signals for Abstractvertising
Trend score 4.4 out of 10, from popularity 63%, activity 60%, freshness 8%.
Popularity63%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Abstractvertising trend
11 featured examples from Feb 3, 2013 to Sep 23, 2014CategoryMarketing
Self-Cleaning Animal Ads
The Arcelik Campaign Playfully Promotes an Oven that Cleans Itself
The self-cleaning appliance trend provides an opportunity for companies in the consumer electronics industry to develop and market innovative products that save time and effort fo…
CategoryMarketing
Psychedelic Surrealism Catalogs
Romance Was Born's Tripsy Gypsy Collection Graces Oyster Magazine
Disruptive Innovation Opportunity: Integrating sustainable materials and production methods into the fashion industry.
CategoryMarketing
Photobombing Animals Ads
The Bratislava Zoo 'Open for Smiles' Campaign Captures Surreal Situations
Opportunity for ad agencies to incorporate photobombing animals in campaigns to attract attention and create engaging content.
CategoryFashion
Sensory Overload Fashion Films
The Kenzo 'Electric Jungle' Promo Video is Mind-blowing
Fashion brands can explore innovative ways to create sensory overload experiences through promotional videos and designs.
CategoryMarketing
Terrifying Tea Commercials
This Herbaria Tea Creative Commercial Uses Dramatic Imagery
Reimagine tea commercials by leveraging horror-themed marketing to reach new audiences and communicate the calming properties of tea products.
CategoryMarketing
Celebrity-Directed Beverage Ads
This New Mountain Dew Commercial Features Tyler, the Creator
The food and beverage industry is incorporating celebrity-directed ads to increase brand awareness and reach a larger audience.
CategoryArt & Design
Surreal Vertical Dancing
Waltz on the Walls is a Performance Captured by GoPro Hero
The surreal vertical dancing video shows the potential to push the boundaries of traditional entertainment and create engaging experiences that blur the line between reality and f…
CategoryMarketing
Face-Jumbling Gum Ads
These Posters for Wrigley's 5 Gum Represent Extreme Sensory Experiences
The confectionery industry can utilize multi-sensory branding to create unique and memorable experiences for consumers.
CategoryAutos
Mutated Animal Ads
The Audi Q5 Rearview Camera Campaign Features Heads on Tails
The automotive industry can explore innovative ways to promote safety features like rearview cameras through creative advertising campaigns.
CategoryMarketing
Odd Dinner Dialogue Ads
The Orbit 'Heights' Ad is an Odd Take on Commercials on Everyday Life
Creating ads with personified food products could potentially set a company apart in the crowded food and beverage industry.
CategoryLifestyle
Twisted Stomach Ads
The Protexin Veterinary Campaign Promotes Digestive Upset Relief for Dogs
Developing innovative supplements and specialized diets to maintain digestive health in pets.
