Abstractvertising

Ad agencies focus on less structured executions

Implications - The battle to win and capture consumers' attention is an especially grueling one in the information age. The average customer has a very short attention span and an extremely long to-do list. With this in mind, ad agencies are opting for odd, but memorable executions as opposed to elaborate ideas. These seemingly random concepts may confuse consumers, but in the process, abstract ads will spark conversation.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
212,584 Total Clicks
Feb 13 - Sep 14
Warm
Marketing
Featured Examples
Self-Cleaning Animal Ads - The Arcelik Campaign Playfully Promotes an Oven that Cleans Itself
SCORE 5.3
Warm 4,363 Clicks Pub: Sep 16, 14
Self-Cleaning Animal Ads
The Arcelik Campaign Playfully Promotes an Oven that Cleans Itself
While some people wish that they could own a self-cleaning animal, at least those who aren’t deathly allergic to cats, others will go for self-cleaning appliances in a heartbeat. One of the... [More]
Psychedelic Surrealism Catalogs - Romance Was Born's Tripsy Gypsy Collection Graces Oyster Magazine
SCORE 5.1
Warm 8,529 Clicks Pub: Aug 12, 14
Psychedelic Surrealism Catalogs
Romance Was Born's Tripsy Gypsy Collection Graces Oyster Magazine
Romance Was Born’s ‘Tripsy Gypsy’ collection is captured in a colorful exclusive for Australian publication, Oyster Magazine. The label’s looks are designed by Anna Plunkett... [More]
Photobombing Animals Ads - The Bratislava Zoo 'Open for Smiles' Campaign Captures Surreal Situations
SCORE 5
Warm 2,484 Clicks Pub: Sep 3, 14
Photobombing Animals Ads
The Bratislava Zoo 'Open for Smiles' Campaign Captures Surreal Situations
Although people are not allowed to monkey around with the monkeys, perhaps the monkeys can monkey around with the people at the Bratislava Zoo as these photobombing animals show. Granted, the images... [More]
Sensory Overload Fashion Films - The Kenzo 'Electric Jungle' Promo Video is Mind-blowing
SCORE 4.6
Average 1,160 Clicks Pub: Feb 25, 13
Sensory Overload Fashion Films
The Kenzo 'Electric Jungle' Promo Video is Mind-blowing
The Kenzo ‘Electric Jungle’ promotional video will boggle your mind. The contemporary fashion label prides itself on presenting displays of sensory overload. The brand is known for its... [More]
Terrifying Tea Commercials - This Herbaria Tea Creative Commercial Uses Dramatic Imagery
SCORE 4
Mild 825 Clicks Pub: Feb 3, 13
Terrifying Tea Commercials
This Herbaria Tea Creative Commercial Uses Dramatic Imagery
This creative commercial uses overly dramatic and errie horror imagery to convey its message in under 60 seconds. The Herbaria Tea commercial features images of an utterly terrifying clown and... [More]
Celebrity-Directed Beverage Ads - This New Mountain Dew Commercial Features Tyler, the Creator
SCORE 3.6
Mild 691 Clicks Pub: Mar 19, 13
Celebrity-Directed Beverage Ads
This New Mountain Dew Commercial Features Tyler, the Creator
Mountain Dew teamed up with Tyler, the Creator in the making of their new Mountain Dew commercial, which the artist himself will be self-directing. Companies teaming up with celebrities is nothing... [More]
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