The Rolling Stone Magazine ad campaign goes straight to the heart of the matter with a surreal image depicting a guitar made of a skeleton. Yet instead of being one of the crazy customized crafts from a music lover, it is an illustration of a re-imagined anatomy that drives home the slogan, "We are made of rock."
Conceived and executed by Accademia di Comunicazione, an ad agency based in Milan, Italy, the Rolling Stone Magazine ad campaign was created by a team of students: Giulia Ricciardi, Ivan Console, Michele Costante, Francesco Mendola, Adriano Disabella, Filippo Vizzani and Alberto Cangialosi. The illustration was designed by Davide Calluori and Daniele Tribi, who added an intricate heart detail that truly solidifies this poignant connection the publication has with music.
Key Themes Behind This Trend
- Surreal Advertising Campaigns
- Disruptive innovation opportunity: Explore the use of surreal imagery to create unique and memorable ad campaigns.
- Anatomy-themed Marketing
- Disruptive innovation opportunity: Utilize anatomy-inspired visuals to create a strong brand connection.
- Student-led Advertising Projects
- Disruptive innovation opportunity: Tap into the creativity and fresh perspective of student teams to develop innovative advertising campaigns.
Where This Applies
- Advertising
- Disruptive innovation opportunity: Incorporate unconventional visuals and concepts in advertising to capture audience attention and differentiate from competitors.
- Publishing and Media
- Disruptive innovation opportunity: Develop innovative marketing strategies that establish a strong brand identity and resonate with the audience.
- Graphic Design
- Disruptive innovation opportunity: Explore new ways of incorporating intricate details and symbolism to create visually compelling designs.
