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Top 100 Marketing Ideas in August

From Ridiculous Rebranding Spoofs to One Star Motel Ads

— September 1, 2014 — Eco
In addition to many fashion campaigns and ads making up a large portion of the top August 2014 marketing ideas, there are also several noteworthy campaigns that delivered in terms of originality and cleverness.

As a way to promote both the Tour de France and a new camera, Sony decided to install five of its HD AS100VR ActionCams on the backs of sheep. These five sheep -- not cameramen -- were responsible for shooting the Yorkshire leg of the race. Sony is confident in the camera's Advance SteadyShot stabilization that letting sheep film the sporting event wasn't a risk.

Airbnb's rebranding released earlier this month also inspired a number of spoofs and parodies on the Internet. The AirBNB Logos Tumblr account makes clever and humorous stabs at different interpretation of the new logo's shape.

For more insight into the the top August 2014 marketing ideas, visit Trend Hunter's Marketing Trend Report.
6.9
Score
Popularity
Activity
Freshness
99
Airbrushed Camouflage Editorials
Airbrushed Camouflage Editorials
The Ucon Acrobatics 'In Between' Photoshoot Focuses on Prints
<
98
Prim Pastel Advertorials
Prim Pastel Advertorials
The Gucci Fall/Winter 2014 Campaign Features a Lilac-Infused Palette
<
97
Asymmetrical Bob Fashion Ads
Asymmetrical Bob Fashion Ads
The Bottega Veneta Fall 2014 Campaign Stars Edie Campbell
<
96
Arousing Tech Ads
Arousing Tech Ads
The Samsung S5 Smartphone Campaign Stars Model Doutzen Kroes
<
95
Zippered Fashion Ads
Zippered Fashion Ads
The Latest Stella McCartney Fall Campaign Stars Kate Moss
<
94
Contemporary 60s Attire
Contemporary 60s Attire
The BRACHMANN Spring/Summer 2015 Collection is Retro-Themed
<
93
Luxury Credit Memberships
Luxury Credit Memberships
Magnises Credit Card is Designed for Youthful Age Groups
<
92
Darkly Feminine Fashion
Darkly Feminine Fashion
The Latest Valentino Pre-Fall Lookbook for Barneys Stars Marine Deleeuw
<
91
Wildly Torn Jeans
Wildly Torn Jeans
Zoo Jeans Are Torn by Real Lions and Tigers
<
90
Grunge Androgyny Marketing
Grunge Androgyny Marketing
The Kristian Steinberg Spring/Summer 2015 Campaign is Effortlessly Cool
<
89
Stylish New Yorker Campaigns
Stylish New Yorker Campaigns
The Authentic DKNY Fall 2014 Campaign Features Real People of NYC
<
88
Sun-Drenched 60s Fashion Ads
Sun-Drenched 60s Fashion Ads
The Blugirl Fall 2014 Campaign Stars Model Dani Witt
<
87
Nostalgic Laundromat Lookbooks
Nostalgic Laundromat Lookbooks
Botanica's Don Eliette Collection Catalog is Inspired by the 90s
<
86
Aching Joint Infographics
Aching Joint Infographics
This Infographic Helps to Prevent Future Back Pain
<
85
Woodland Rockabilly Catalogs
Woodland Rockabilly Catalogs
The Sissi Goetze Spring/Summer 2015 Lookbook is Retro-Themed
<
84
Sandy Composer Portraits
Sandy Composer Portraits
A Beachy Schubert Announces the 2014 East Neuk Classical Music Festival
<
83
Eclectic Raingear Catalogs
Eclectic Raingear Catalogs
The Band of Outsiders Spring/Summer 2015 Collection is Youthfully Bold
<
82
Opulent Biker Adverts
Opulent Biker Adverts
The Versace Fall/Winter 2014 Campaign Reveals Luxe Motorcycle Gear
<
81
Artistic Bridal Lookbooks
Artistic Bridal Lookbooks
The J.Crew Wedding Style Guide for August is Soft and Feminine
<
80
One Star Motel Ads
One Star Motel Ads
The Road Lodge Campaign Uses the Motel's Ranking Creatively
<
79
Sweater Wig Ads
Sweater Wig Ads
The El Ropero Campaign Urges Donations for Kids with Cancer
<
78
Haute Historical Streetwear
Haute Historical Streetwear
The Di Morabito Spring/Summer 2015 Catalog References Roman Times
<
77
Typographic Dessert Cups
Typographic Dessert Cups
Packaging for Enough of a (Very) Good Thing is Refreshingly Light
<
76
Eccentric Gentleman Catalogs
Eccentric Gentleman Catalogs
Pedro Covelo's Debut Collection Embraces Vivid Textile Prints
<
75
Sandy Packaging Concepts
Sandy Packaging Concepts
This Sand Box Packaging is All Natural and Super Sustainable
<
74
Contemporary Knight Attire
Contemporary Knight Attire
Mai-Gidah's Summer Frost Collection is Inspired by Protective Armor
<
73
Rocker Fragrance Ads
Rocker Fragrance Ads
The YSL Black Opium Campaign Stars Edie Campbell
<
72
Feminine City Fashion Ads
Feminine City Fashion Ads
The Neiman Marcus Fall 2014 Campaign Stars Karlie Kloss
<
71
Youthful Lumberjack Lookbooks
Youthful Lumberjack Lookbooks
The HAUTEAM Spring/Summer 2015 Collection is Plaid-Accented
<
70
Parisian Picnic Services
Parisian Picnic Services
Paris Picnic Does All the Work to Give You a Perfect Picnic in Paris
<
69
Head-Over-Heels Lookbooks
Head-Over-Heels Lookbooks
Minna Parikka's Latest Collection Features Playful Feminine Footwear
<
68
Quirky Kid's Eyewear
Quirky Kid's Eyewear
The Sons + Daughters Class of 2014 Collection is Adorably Stylish
<
67
Urban Hillbilly Catalogs
Urban Hillbilly Catalogs
The Ethel Vaughn Spring/Summer 2015 Collection is Nostalgic
<
66
Sophisticated Skyline Campaigns
Sophisticated Skyline Campaigns
The Santoni FW 2014 Campaign Features Penthouse Living
<
65
Embossed Soda Cans
Embossed Soda Cans
The Ryan Harc Studio Reimagines Coke's Aluminum Cans Without Toxic Paint
<
64
Habitational Donation Ads
Habitational Donation Ads
These Forest & Bird Ads Show What a Difference a Donation Makes
<
63
Daring Punk Catalogs
Daring Punk Catalogs
The SixLee Spring/Summer 2015 Collection is Subtly Militant
<
62
Dying Electronic Ads
Dying Electronic Ads
These E-Waste Recycling Ads Show Keyboards and USBs on Sick Beds, Near Death
<
61
Therapeutic Wine Branding
Therapeutic Wine Branding
The Therapist Bottles Humorously Suggests Wine Therapy
<
60
Soccer Hospitality Campaigns
Soccer Hospitality Campaigns
TripAdvisor Makes Predictions for Wins Based on World Cup Hotel Stays
<
59
Femme Fatale Makeup Ads
Femme Fatale Makeup Ads
The Dior Cosmetics Fall 2014 Campaign Stars Sasha Luss
<
58
Showy Wildlife Ads
Showy Wildlife Ads
Garage Magazine's Style Guide for Men Ads Shows Flamboyant Animals
<
57
Futuristic Fashion Infographics
Futuristic Fashion Infographics
eBay Fashion Explores the Future of Fashion in This Graphic
<
56
Ethereal Celeb Beauty Ads
Ethereal Celeb Beauty Ads
The Cle de Peau Beaute Campaign Stars Actress Amanda Seyfried
<
55
Visual Storytelling Cards
Visual Storytelling Cards
Debbie Millman's Poetic Word Play Cards Let You Create Your Own Stories
<
54
Seductive Villa Fashion Ads
Seductive Villa Fashion Ads
The Ermanno Scervino Fall 2014 Campaign Stars Model Lindsey Wixson
<
53
Dystopian Film Fashion
Dystopian Film Fashion
Hunger Games Capitol Couture Showcases Two Pristine Outfits
<
52
Affordable Wedding Dresses
Affordable Wedding Dresses
The White by Vera Wang Fall 2014 Collection is Fit for a Princess
<
51
Social Media Footwear Campaigns
Social Media Footwear Campaigns
I Heart Ugg Launches Tween Line with Mobile Photo Editor Aviary
<
50
Men-Only Shopping Services
Men-Only Shopping Services
Selfridges' Personal Shopping Service Caters Specifically to Men
<
49
Lounging Safari Photoshoots
Lounging Safari Photoshoots
The BALMAIN Paris Fall/Winter 2014 Campaign Channels a Hip-Hop Vibe
<
48
Fox Den Window Displays
Fox Den Window Displays
This Vibrant Hermes Window Display Shows a Fox at Home
<
47
Mysterious Crowdfunding Campaigns
Mysterious Crowdfunding Campaigns
Jordan Bishop's Product Launch on Crowdtilt is for the Unknown
<
46
Mischievous Fashion Ads
Mischievous Fashion Ads
The Pepe Jeans Fall 2014 Campaign Stars Top Model Cara Delevingne
<
45
Ethereal Bathub Ads
Ethereal Bathub Ads
The 2014 Campaign for Marmorin Presents Bathtubs Underwater
<
44
Untouched Fashion Ads
Untouched Fashion Ads
The Vanessa Hudgens Bongo Campaign Has No Retouching or Filters
<
43
Ice Block Beer Packaging
Ice Block Beer Packaging
Brazilian Beer Skol Delivers Ice Cold Beer to Russian World Cup Fans
<
42
Beach Affair Fashion Ads
Beach Affair Fashion Ads
The Osmoze Jeans Spring 2015 Campaign Stars Candice Swanepoel
<
41
Nashville Babe Fashion Ads
Nashville Babe Fashion Ads
The Guess Fall 2014 Campaign Stars Gigi, Samantha, Bojana and Yara
<
40
Youthfully Eccentric Catalogs
Youthfully Eccentric Catalogs
The Plùs Que Mà Vìe Spring/Summer 2015 Lookbook is Hipster-Approved
<
39
Bartering Fitness Machines
Bartering Fitness Machines
The Nike FuelBox Dispenses Gear in Exchange for Nike FuelBand Points
<
38
Exclusive Travel Libraries
Exclusive Travel Libraries
Hyundai Card's Members-Only Library Design Inspires Wanderlust
<
37
Fairy Tale Fashion Ads
Fairy Tale Fashion Ads
The Latest Kurt Geiger Fall Campaign Stars Model Karen Elson
<
36
Futuristic Abstract Campaigns
Futuristic Abstract Campaigns
The Latest Missoni Campaign Inspects Geometric Forms
<
35
Chill-Revealing Beer Cans
Chill-Revealing Beer Cans
This Heineken Beer Can Design Looks Cracked When It's Cold
<
34
Framed Cognac Packaging
Framed Cognac Packaging
Tesseron's Signature Cognacs Are Presented in Highly Giftable Boxes
<
33
Beauty Subscription Shops
Beauty Subscription Shops
Birchbox's Subscription Service Experience Now Takes the Form of a Shop
<
32
Car Customization Sites
Car Customization Sites
Ferrari's Site Lets You Build a Customized Sports Car California T Model
<
31
Uniformed Minimalism Catalogs
Uniformed Minimalism Catalogs
The P E B Clothing Spring/Summer 2015 Lookbook is Youthfully Bold
<
30
Origami Whiskey Boxes
Origami Whiskey Boxes
The Whiskey Packaging Design for Nikka is Accordion-Like
<
29
Modern Surrealism Catalogs
Modern Surrealism Catalogs
Gustaaf Wassink Fronts Carven's Latest Menswear Lookbook
<
28
Supermodel Lingerie Lines
Supermodel Lingerie Lines
The Gisele Intimates Fall 2014 Campaign Stars Gisele Bundchen
<
27
Graphic Surfwear Catalogs
Graphic Surfwear Catalogs
The Basso and Brooke Studio Spring/Summer 2015 Lookbook
<
26
Sporty Chic Lookbooks
Sporty Chic Lookbooks
The Latest H&M Style Update Stars Model Lily Donaldson
<
25
Ridiculous Rebranding Spoofs
Ridiculous Rebranding Spoofs
Tumblr's 'AirBNB Logos' Makes Fun of the New Airbnb Logo Shape
<
24
Punk Minimalism Catalogs
Punk Minimalism Catalogs
The DROMe Pre-Spring Summer 2015 Collection is Fresh and Modern
<
23
Tattooed Rebel Catalogs
Tattooed Rebel Catalogs
DAINKE's Latest Lookbook Features Youthfully Styled Staples
<
22
Unconventional Shop Displays
Unconventional Shop Displays
Fendi's Designer Pop-Up Shop Displays Include Vending Machines
<
21
Mexican Vacation Lookbooks
Mexican Vacation Lookbooks
The Urban Outfitters 'Near + Far' Photoshoot Stars Sara and Stella
<
20
Decadent Grocery Packaging
Decadent Grocery Packaging
Woolworths Gold Grocery Store Food Packaging is Unusually Upscale
<
19
Youthful Remedy Branding
Youthful Remedy Branding
The Look of Herbalist & Alchemis' Products Makes Ancient Alchemy Modern
<
18
Rustic Wedding Dress Lookbooks
Rustic Wedding Dress Lookbooks
The Zuhair Murad Spring 2015 Bridal Collection is a Fairy Tale
<
17
Minimalist Tea Packaging
Minimalist Tea Packaging
2 Tea Bags Celebrates the Idea of "Tea for Two"
<
16
Incentivized Recycling Machines
Incentivized Recycling Machines
The Envirobank Recycling Machine Offers Prizes for Cleaning Litter
<
15
Summery Boho Lookbooks
Summery Boho Lookbooks
The Jen’s Pirate Booty SS14 Catalog Stars Model Hanna Bogdan
<
14
Artisan Water Branding
Artisan Water Branding
New Zealand Artesian Luxury Water Bottles Are Stamped with Opulence
<
13
Precious Metal Credit Cards
Precious Metal Credit Cards
Mastercards' Pure + Solid Luxury Credit Cards Are Made with Real Metal
<
12
Purse-Like Takeout Bags
Purse-Like Takeout Bags
Gustav Karlsson Reimagines the Take Out Box to Be Chic and Eco-Friendly
<
11
Cyclist-Photographing Sheep
Cyclist-Photographing Sheep
The Tour De France Yorkshire Will Be Shot by Sheep with Sony Cameras
<
10
Minimalist Milk Branding
Minimalist Milk Branding
The Milk Bottle Design for Sarda Farms Modern, but Vintage-Inspired
<
9
Model Workout Ads
Model Workout Ads
The Nike Women Fall 2014 Collection Stars an Exercising Karlie Kloss
<
8
Brand Brainstorming Ads
Brand Brainstorming Ads
These Ads Show Iconic Logos Where 'It All Started with a Sharpie'
<
7
Inner Beauty Ads
Inner Beauty Ads
Stop the Beauty Madness Campaign Encourages People to Rethink Pretty
<
6
Perspective-Shifting Pooch Ads
Perspective-Shifting Pooch Ads
These Pedigree Dog Food Ads Show What Good a Dog Can Do
<
5
Augmented Reality Snack Boxes
Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
<
4
Efficient Fruit Packaging
Efficient Fruit Packaging
VitaPack Makes It Easy to Transport a Pack of Oranges Home
<
3
Minimalist Milk Branding
Minimalist Milk Branding
Simple Branding Identities Like The Pressery Always Stand Out the Most
<
2
Fake Cookie Flavors
Fake Cookie Flavors
These Mock Oreo Cookie Flavors Celebrate National Junk Food Day
<
1
Abused Princess Ads
Abused Princess Ads
These Battered Disney Ads by Saint Hoax Hope to Put an End to Domestic Abuse
<