In addition to many fashion campaigns and ads making up a large portion of the top August 2014 marketing ideas, there are also several noteworthy campaigns that delivered in terms of originality and cleverness.
As a way to promote both the Tour de France and a new camera, Sony decided to install five of its HD AS100VR ActionCams on the backs of sheep. These five sheep -- not cameramen -- were responsible for shooting the Yorkshire leg of the race. Sony is confident in the camera's Advance SteadyShot stabilization that letting sheep film the sporting event wasn't a risk.
Airbnb's rebranding released earlier this month also inspired a number of spoofs and parodies on the Internet. The AirBNB Logos Tumblr account makes clever and humorous stabs at different interpretation of the new logo's shape.
For more insight into the the top August 2014 marketing ideas, visit Trend Hunter's Marketing Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
