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The Plùs Que Mà Vìe Spring/Summer 2015 Lookbook is Hipster-Approved

— July 18, 2014 — Fashion
Andrea Lazzari’s Plùs Que Mà Vìe Spring/Summer 2015 collection is showcased in a youthfully eccentric catalog that is lensed in a mystical studio setting.

Edgy. elegant and conceptual are three words that describe the color-infused and print-accented collection. Playing with clean lines and oversized shapes, the designer creates hipster-approved staples that are urban and unique in their aesthetic.

The Plùs Que Mà Vìe Spring/Summer 2015 lookbook is captured by Giovanni Nardi, a fashion photographer and architect with a conceptual and minimal sense of style. Utilizing a range of abstracted backdrops, the photographer captures the lookbook's model star against wall vignettes that resemble rippled water views.

The result is am effortlessly cool and a fresh translation of retro classics that are brought to life through his imagery.

Trend Themes

  1. Color-infused Fashion — Opportunity for disruptive innovation: Develop sustainable and eco-friendly dyeing processes to create vibrant, color-infused fashion.
  2. Oversized Shapes — Opportunity for disruptive innovation: Design and manufacture customizable and adaptable oversized fashion pieces for individual style expression.
  3. Abstracted Backdrops — Opportunity for disruptive innovation: Create augmented reality fashion experiences using abstracted backdrops to enhance online shopping and virtual try-on capabilities.

Industry Implications

  1. Fashion — Opportunity for disruptive innovation: Combine technology and fashion to create smart clothing that incorporates color-infused designs and oversized shapes.
  2. Textile and Dyeing — Opportunity for disruptive innovation: Develop innovative and sustainable dyeing techniques to meet the demand for colorful and vibrant fashion.
  3. E-commerce — Opportunity for disruptive innovation: Integrate augmented reality technology into online fashion platforms to provide immersive shopping experiences with abstracted backdrops.
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