Along with a fresh identity for the brand, a new Airbnb logo was recently unveiled, featuring a shape called the "Bélo" that looks like an abstract uppercase "A"—as well as a few other suggestive things.
Airbnb scrapped its safe, cursive blue script and went bold with a curvaceous new shape for this new design. As with any drastic change to a company's branding, people have not been shy about speaking up. Since it was unveiled, many have compared it to both male and female anatomical parts, as well as a range of other things, which can be seen on the AirBNB Logos Tumblr account. Other than tons of drawings of suggestive body parts, some user submissions turn the new logo into everything from the faces of wrinkly pugs to aliens and tonsils.