Kurt Geiger, a brand of shoes and accessories, has created a series of fairy tale fashion ads that appear to channel Red Riding Hood. Set in a dark forest, the chic purses and striking footwear are complemented not only with a bright red outfit, but also a black hooded cape.
Stunningly surreal, the fairy tale fashion ads stars British model Karen Elson. The red-headed beauty is captured lying on the ground as if to bait the big bad wolf with her smooth porcelain skin and great sense of style. Timelessly elegant and full of feminine allure, the mysterious images are sure to grab the attention of both men and women. Of course, it is the latter that will walk away with purpose.
What Makes This Trend Stand Out
- Fairy Tale Fashion
- Disruptive innovation opportunity: Combine traditional fairy tale elements with modern fashion to create unique and captivating advertising campaigns.
- Dark Forest Aesthetics
- Disruptive innovation opportunity: Explore the allure of dark and mysterious settings in fashion advertising, creating a sense of intrigue and fantasy.
- Porcelain Skin Imagery
- Disruptive innovation opportunity: Use smooth and flawless skin as a striking visual element in fashion ads, emphasizing elegance and beauty.
Sectors Adopting This
- Fashion Accessories
- Disruptive innovation opportunity: Integrate storytelling and fantasy themes into fashion accessory campaigns to create a unique brand identity.
- Photography and Advertising
- Disruptive innovation opportunity: Experiment with dark and captivating photography techniques that evoke a sense of fantasy and allure in fashion advertising.
- Luxury Fashion
- Disruptive innovation opportunity: Utilize imagery of porcelain-like skin to communicate an image of luxury and elegance in fashion branding.
