The Neiman Marcus Fall 2014 ad campaign focuses on feminine city fashion that is both sophisticated enough to be worn to the office and casual enough to ride a bike in. Whether spending a chic weekend afternoon exploring an urban jungle or strolling through it on the way to a meeting, these outfits will have women covered.
Effortlessly elegant, the Neiman Marcus Fall 2014 ad campaign stars top model Karlie Kloss. The blonde beauty was styled in feminine city fashion by Neiman Marcus fashion director Ken Downing, who clads her in everything from a gorgeous Akris green coat to an Alexander Wang clutch and more. The Victoria’s Secret Angel perfects the looks with a voluminous short hairdo, smokey eyes and a nude lip. The looks are versatile enough for any day of the week.
Key Themes Behind This Trend
- Feminine City Fashion
- Disruptive innovation opportunity: Creating sustainable and eco-friendly materials for feminine city fashion that can be worn from the office to a bike ride.
- Effortless Elegance
- Disruptive innovation opportunity: Developing technology-driven clothing solutions that provide a seamless blend of elegance and comfort for urban environments.
- Versatile Fashion
- Disruptive innovation opportunity: Designing modular and customizable clothing items that can be easily adapted to fit the needs and style preferences of women for any day of the week.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Implementing augmented reality technology in fashion retail stores to enhance the shopping experience and enable virtual try-ons.
- Sustainable Fashion
- Disruptive innovation opportunity: Incorporating innovative fabric recycling techniques to create a closed-loop system in the sustainable fashion industry.
- Smart Textiles
- Disruptive innovation opportunity: Harnessing the power of smart textiles and wearable technology to create fashionable garments that seamlessly integrate with the urban lifestyle.
