The Stella McCartney Fall 2014 ad campaign stars British supermodel Kate Moss. A perfect fit yet again, the blonde beauty has starred in six seasonal campaigns before this, it adopts a mixed media feel to bring attention to one of the reigning details in the latest collection: zippers. Surrounding the studio images with the metal and fabric embellishments and setting them against natural backdrops including icebergs and starry night skies, the Stella McCartney Fall 2014 ad campaign embraces an artistic edge.
Shot by photography duo Mert Alas and Marcus Piggott, the Stella McCartney Fall 2014 ad campaign also highlights cozy knits, thick framed glasses and platform oxfords. Understated beauty in the form of tousled hair and a flawless face perfect the looks.
Why This Trend Is Growing
- Mixed Media Advertising
- Opportunities to combine different mediums, like photography and fabric embellishments, to create visually striking campaigns.
- Artistic Fashion Campaigns
- The use of natural backdrops, such as icebergs and starry night skies, to create a unique and visually captivating brand image.
- Emphasis on Details
- Highlighting specific design elements, like zippers, to draw attention to the unique features of a collection.
Industries Being Reshaped
- Fashion
- Using innovative advertising techniques to create impactful campaigns and showcase new collections.
- Photography
- Exploring new ways to integrate different mediums in photography to create visually stunning images.
- Design
- Emphasizing and showcasing specific design details to showcase the creativity and uniqueness of a brand or collection.
