Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Heineken Beer Can Design Looks Cracked When It's Cold

 - Jul 8, 2014
References: heineken & packagingoftheworld
Using special ink that's only activated by the cold, this Heineken beer can has a hidden design that will let you know when your beverage has reached the perfect temperature for consumption. The beer can has a bold red Heineken star on its front, with cracked white lines around it. Although these white lines look pretty icy, it looks even cooler when the can reaches a freezing temperature, where chilled blue veins start to appear and make the can look like it is cracking open.

The cans were designed for Heineken by Raison Pure and if you stock up on these cans this summer, you'll never have an excuse to complain about drinking warm beer ever again.