Art directors M/M Paris collaborated with photographer Viviane Sassen to create a Missoni campaign for the Winter 2014 collection.
The series features a model standing next to abstract forms that are intended to be robotic alter egos, against a background of archaeological ruins. On paper, the idea sounds ludicrous; but one browse through the images proves that this accomplished team really pulled it off. It's not just wackiness for the sake of being wacky.
Missoni explains, “This multifaceted model of femininity and elegance, simultaneously sinuous and angular, daring and ironic… conceiving a version of a world advanced in time: like a daydream in the year 2970 that symbolizes the aspirations, energy and highly imaginative vitality of the Missoni language.
Key Themes Behind This Trend
- Abstract Campaigns
- Opportunity to incorporate abstract elements into marketing visuals to create unique and eye-catching campaigns.
- Robotic Alter Egos
- Opportunity to use robotic alter egos as a storytelling tool in advertising and brand campaigns.
- Futuristic Fashion
- Opportunity to explore futuristic designs and themes in fashion marketing campaigns to appeal to consumers seeking innovative and visionary products.
Where This Applies
- Fashion Industry
- Fashion brands can create innovative marketing campaigns by incorporating futuristic elements and concepts into their visuals and messaging.
- Advertising Industry
- Advertising agencies can leverage the use of robotic alter egos as a storytelling tool to create memorable and effective campaigns for their clients.
- Art and Design Industry
- Art directors and designers can create impactful and visually stunning campaigns by incorporating abstract and futuristic elements into their work.
