Youthful Lumberjack Lookbooks

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The HAUTEAM Spring/Summer 2015 Collection is Plaid-Accented

— July 9, 2014 — Fashion
The HAUTEAM Spring/Summer 2015 collection is a fresh and youthful take on classic lumberjack looks. The Singapore-based label enlists photographer Sebastian Tan to capture model Bence Farkas in a set of studio portraits.

Bence is styled by Kum Weng who injects this catalog with a perfect balance of visual interest and practicality. The red-haired model is effortlessly cool in the label's plaid-accented shirts, varsity jackets and statement tees that are fresh and youthful.

The HAUTEAM Spring/Summer 2015 collection is a contemporary take on a rugged, lumberjack aesthetic. Instead of highlighting bulky, flannel shirts and denim jackets, the label's catalog puts streamlined and comfortable pieces on display. These menswear looks are wearable and make a seamless transition into one's existing wardrobe.

Trend Themes

  1. Youthful Lumberjack Fashion — Disruptive innovation opportunity: Create a sustainable and eco-friendly line of contemporary lumberjack-inspired clothing for younger consumers.
  2. Plaid-accented Men's Fashion — Disruptive innovation opportunity: Develop a tech-infused line of plaid-accented clothing that combines fashion with functionality for the modern man.
  3. Rugged Yet Streamlined Aesthetic — Disruptive innovation opportunity: Design a line of high-performance outdoor apparel that merges the ruggedness of lumberjack fashion with sleek and minimalist designs.

Industry Implications

  1. Fashion — Disruptive innovation opportunity: Explore new materials and manufacturing techniques to create sustainable fashion options.
  2. Menswear — Disruptive innovation opportunity: Incorporate innovative technology into men's fashion, such as smart fabrics and wearable tech accessories.
  3. Outdoor Apparel — Disruptive innovation opportunity: Integrate eco-friendly and durable materials into outdoor clothing, while incorporating smart features for outdoor enthusiasts.
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