The HAUTEAM Spring/Summer 2015 collection is a fresh and youthful take on classic lumberjack looks. The Singapore-based label enlists photographer Sebastian Tan to capture model Bence Farkas in a set of studio portraits.
Bence is styled by Kum Weng who injects this catalog with a perfect balance of visual interest and practicality. The red-haired model is effortlessly cool in the label's plaid-accented shirts, varsity jackets and statement tees that are fresh and youthful.
The HAUTEAM Spring/Summer 2015 collection is a contemporary take on a rugged, lumberjack aesthetic. Instead of highlighting bulky, flannel shirts and denim jackets, the label's catalog puts streamlined and comfortable pieces on display. These menswear looks are wearable and make a seamless transition into one's existing wardrobe.
What's Driving This Trend
- Youthful Lumberjack Fashion
- Disruptive innovation opportunity: Create a sustainable and eco-friendly line of contemporary lumberjack-inspired clothing for younger consumers.
- Plaid-accented Men's Fashion
- Disruptive innovation opportunity: Develop a tech-infused line of plaid-accented clothing that combines fashion with functionality for the modern man.
- Rugged Yet Streamlined Aesthetic
- Disruptive innovation opportunity: Design a line of high-performance outdoor apparel that merges the ruggedness of lumberjack fashion with sleek and minimalist designs.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Explore new materials and manufacturing techniques to create sustainable fashion options.
- Menswear
- Disruptive innovation opportunity: Incorporate innovative technology into men's fashion, such as smart fabrics and wearable tech accessories.
- Outdoor Apparel
- Disruptive innovation opportunity: Integrate eco-friendly and durable materials into outdoor clothing, while incorporating smart features for outdoor enthusiasts.
