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Rocker Fragrance Ads

The YSL Black Opium Campaign Stars Edie Campbell

— July 10, 2014 — Fashion
In an attempt to reach a younger audience, the YSL Black Opium ad campaign takes on a dark and edgy aesthetic that will appeal women who are looking to embrace their inner punk on another level. Channeling her inner rock and roll goddess, model Edie Campbell is a modern vision her shaggy dark-hair and moody pout. People will be instantly attracted to her 'hard to get' persona.

The YSL Black Opium ad campaign was shot by photographer Txema Yeste. Although it has yet to be officially released, the sneak peak images were shared on Women's Wear Daily by Alex Wynne. It will be accompanied by a film directed by Daniel Wolfe. The images complement the perfume bottle perfectly.
Trend Themes
1. Punk Fragrance Ads - Brands could explore edgy aesthetics in advertising campaigns to attract younger audiences and create a new persona for their products.
2. Model as Rebel Icon - Brands could feature models with a 'hard to get' persona and a rebellious image in their advertising campaigns to appeal to customers looking to embrace their inner rock and roll goddess.
3. Dark and Moody Imagery - Brands could experiment with dark and moody imagery in their advertising campaigns to create a powerful and memorable visual impact that resonates with customers.
Industry Implications
1. Fragrance - Fragrance companies could incorporate punk and rock and roll aesthetics in their advertising campaigns to attract younger customers and create unique scents that cater to their tastes.
2. Fashion - Fashion brands could incorporate punk and rock and roll aesthetics in their advertising campaigns to create a unique image for their products and attract younger audiences who are looking to embrace their inner punk.
3. Photography and Film - Photography and film companies could experiment with dark and edgy aesthetics in their work to create powerful and memorable advertising campaigns that resonate with customers and create a unique visual impact.
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