In an attempt to reach a younger audience, the YSL Black Opium ad campaign takes on a dark and edgy aesthetic that will appeal women who are looking to embrace their inner punk on another level. Channeling her inner rock and roll goddess, model Edie Campbell is a modern vision her shaggy dark-hair and moody pout. People will be instantly attracted to her 'hard to get' persona.
The YSL Black Opium ad campaign was shot by photographer Txema Yeste. Although it has yet to be officially released, the sneak peak images were shared on Women's Wear Daily by Alex Wynne. It will be accompanied by a film directed by Daniel Wolfe. The images complement the perfume bottle perfectly.