The Blugirl Fall 2014 ad campaign showcases the latest designs from Bluemarine's younger diffusion line. Yet it wouldn't be amiss if older women shopped the collection since the looks are surprisingly mature. From leopard print jackets to aline lace dresses and flowy blouses, the pieces are sweet and feminine, but in a way that is still appropriate for an office environment.
Shot outdoors on a sunny day by photographer Venetia Scott, the Blugirl Fall 2014 ad campaign could easily have been captured during another era. This is due in large part to the 60s element embraced in the designs. Outfitted by stylist Cathy Kasterine, the blonde beauty the looks are perfect for the transition weather between summer and fall as well.
Why This Trend Is Growing
- Mature Fashion
- Disruptive innovation opportunity: Create a clothing line that caters to older women but still incorporates youthful and trendy elements.
- Office-appropriate Fashion
- Disruptive innovation opportunity: Develop a line of clothing that is both stylish and professional, catering to the needs of women in office environments.
- Nostalgic Fashion
- Disruptive innovation opportunity: Design a collection that captures the essence of a past era, appealing to consumers seeking vintage-inspired fashion.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Implement an online platform that offers personalized outfit recommendations for customers, leveraging AI technology.
- Fashion Advertising
- Disruptive innovation opportunity: Utilize augmented reality technology to create interactive and immersive fashion ad campaigns, enhancing the customer experience.
- Fashion Styling
- Disruptive innovation opportunity: Develop a mobile app that allows users to virtually try on different outfits and receive personalized styling advice.
