Botanica's 'Don Eliette' collection catalog revives 90's themed eyewear looks. NYC-based designer Nic De La Paz is the label's creative director and is responsible for the brand's nostalgic style direction.
Channeling the retro Versace styles worn by rap icon Notorious B.I.G, this collection marries gold materials with vintage sunglasses shapes. Photographer Antwan Duncan did a formidable job at capturing the final look of the photos.
The result is the label's 'Don Eliette' collection, a unisex style made with 18 karat gold. This eyewear design is showcased in a nostalgic lookbook that features a couple who poses on New York streets and inside a laundromat.
The inspiration behind Botanica's latest collection is Eliette Anthony Alvarez, "a man with a wardrobe of myth whose vibrant 70s-90s jewelry collection was acquired on his travels between NYC and Puerto Rico."
Image Credit: Antwan Duncan
What's Driving This Trend
- Nostalgic Eyewear
- Opportunity for eyewear brands to create collections inspired by vintage styles and 90s aesthetics.
- Retro Fashion
- Potential for fashion brands to incorporate nostalgic elements from past decades into their designs and marketing strategies.
- Urban Lookbooks
- Possibility for brands to showcase their products in urban settings, such as streets and laundromats, to create a sense of authenticity and relatability.
Who This Affects Most
- Eyewear
- Disruptive innovation opportunity for eyewear brands to experiment with unique designs and materials, drawing inspiration from past eras.
- Fashion
- Innovative chance for fashion industry players to tap into the nostalgia trend by incorporating retro elements into their collections and marketing campaigns.
- Photography
- Opportunity for photographers to specialize in capturing urban and nostalgic aesthetics, catering to brands seeking authentic and relatable visual content.
