As water is something that vital to human life, it's pretty bizarre to think that luxury water products exist, but New Zealand Artesian Water was designed to catch the eyes of Chinese and New Zealand consumers. The branding for the artisan water was created by Marx Design, featuring a design that pulls off a balance of both purity and decadence.
The bottles source inspiration from glaciers and large bodies of water, as well as the decorative stamps that came from 19th century New Zealand. However, the bottles have got to be a little more costly than a postage stamp, as well as your average bottle of water. Either way, the bottles are a memorable way to brand New Zealand as the place to go for pure, premium water that's a cut above the rest.
Key Themes Behind This Trend
- Luxury Water Products
- Disruptive innovation opportunity: Create and market high-end water products targeted at affluent consumers who value exclusivity and quality.
- Artisan Water Branding
- Disruptive innovation opportunity: Develop unique and visually appealing branding strategies for premium water brands to create a sense of luxury and desirability.
- Regional Water Sourcing
- Disruptive innovation opportunity: Promote the sourcing of water from specific regions known for their purity and unique taste to cater to consumers seeking premium and authentic experiences.
Where This Applies
- Bottled Water
- Disruptive innovation opportunity: Introduce new packaging designs, materials, and branding approaches to differentiate from traditional bottled water offerings.
- Luxury Goods
- Disruptive innovation opportunity: Explore the creation of high-end, luxury products within the water industry to tap into the growing market of affluent consumers seeking unique and premium offerings.
- Sustainable Packaging
- Disruptive innovation opportunity: Develop environmentally-friendly packaging solutions for premium water products that align with consumer demands for sustainability and premium experiences.
