Category
Fashion
Scaled Restraint
Trend cluster
Category
Niche
Sensuality
Unconventional undergarments redefine what's attractive.
5.4
Trend score
Trend
What is the Niche Sensuality trend?
Niche Sensuality: Up until this point, what constituted "good lingerie" was whether a piece served its function and its ability to flatter the body. In an age of personal branding however, consumers are demanding more from their undergarments. This has resulted in a slew of niche unmentionables. This signifies a change in what's seen as "sexy," putting personality at the forefront of attraction.
Trend themes
Themes within the Niche Sensuality trend
Three behaviours holding the trend together01
Personalized Lingerie
Consumers want undergarments that reflect their personality and unique brand image.
02
Geek Chic
Nerd culture is becoming more popular in mainstream fashion, inspiring undergarments that appeal to the sci-fi and fantasy fanbase.
03
Interactive Wearables
Lingerie that incorporates technology, such as lights and sound, creates a new level of engagement with consumers.
Industry implications
What the Niche Sensuality trend means for industry
Where the trend changes the playbookFor
Fashion
Designers can create undergarments that appeal to consumers' individuality and offer unique experiences through technology.
For
Entertainment
By incorporating references from popular culture, brands can tap into the fan base and create a loyal following.
For
Technology
Utilizing technology in unconventional ways is a way to create new experiences for consumers in various industries.
Trend signals
Trend signals for Niche Sensuality
Trend score 5.4 out of 10, from popularity 79%, activity 75%, freshness 8%.
Popularity79%
Activity75%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Niche Sensuality trend
3 featured examples from Jan 6 to Mar 14, 2013CategoryFashion
Electrically Illuminated Lingerie
A Raver Girl Can Highlight Her Assets with a Light-Up Bra
Potential for established and emerging fashion brands to integrate light-up clothing and sustainable lighting technology into their collections.
CategoryArt & Design
Sliced Sketched Couture
The Elvira ‘t Hart’ Laser Cut Design Pieces are Wearable Drawi
Fashion designers can incorporate laser cutting technology into their design process to create unique clothing designs and offer customers wearable pieces of art.
CategoryFashion
Embellished Galactic Undergarments
The Galaxy Bra Makes Your Assets Shine Bright
The fashion and apparel industry can capitalize on the growing demand for unique and eye-catching lingerie designs, incorporating galaxy prints and embellishments into their colle…
