Unconventional undergarments redefine what's attractive
Implications - Up until this point, what constituted "good lingerie" was whether a piece served its function and its ability to flatter the body. In an age of personal branding however, consumers are demanding more from their undergarments. This has resulted in a slew of niche unmentionables. This signifies a change in what's seen as "sexy," putting personality at the forefront of attraction.
Trend Themes
1. Personalized Lingerie - Consumers want undergarments that reflect their personality and unique brand image.
2. Geek Chic - Nerd culture is becoming more popular in mainstream fashion, inspiring undergarments that appeal to the sci-fi and fantasy fanbase.
3. Interactive Wearables - Lingerie that incorporates technology, such as lights and sound, creates a new level of engagement with consumers.
Industry Implications
1. Fashion - Designers can create undergarments that appeal to consumers' individuality and offer unique experiences through technology.
2. Entertainment - By incorporating references from popular culture, brands can tap into the fan base and create a loyal following.
3. Technology - Utilizing technology in unconventional ways is a way to create new experiences for consumers in various industries.
