The Bud Light Super Bowl commercials play into sports enthusiasts superstitions about the big game.
Bud Light is a beer company that has thrived during the NFL season, releasing back to back commercials that are engaging and on point. The brand had huge success with its commercial titled 'Superstitious' that features a group of football fans participating in age old traditions while watching the game. These routines include rubbing a lucky charm, arranging the beers a certain way, shaking your feet and tapping your fingers in anticipation. The commercial really hits the money with its sports fanatic nature.
Bud will be releasing several commercials within this same theme titled 'Lucky Chair' and 'Journey' that will commemorate the big game. The Bud Light Super Bowl commercials are sure to follow suit and be a huge success.