Anti-airbrushing and makeup-free photos make for more realistic beauty
Implications - Social media has allowed for celebrities and companies to build brands based on transparency, making it easier for consumers to build a connection with them. This is taken a step further with disillusioned beauty. Willingly showing a side of themselves free of airbrushing, makeup or any other aesthetic-enhancing tricks, those who dare to show their honest selves gain an advantage over competitors by establishing themselves as genuine.
Trend Themes
-
Anti-airbrushing Movement — The trend of disillusioned beauty is leading to a movement against airbrushing and photoshopping, promoting raw and more realistic beauty standards in media and advertising.
-
Celebrity Realism — Consumers are seeking a more genuine connection with celebrities who are willing to show their honest selves and vulnerabilities, and leveraging social media to build brands based on transparency and authenticity.
-
Anti-perfection Marketing — Marketing campaigns promoting imperfection and natural beauty are gaining more traction, appealing to consumers who are disillusioned with the unrealistic beauty standards perpetuated by the media and advertising industries.
Industry Implications
-
Fashion and Beauty — The fashion and beauty industry can innovatively challenge beauty standards and promote authenticity by using more diverse models and showcasing more raw, unedited images in media and advertising.
-
Advertising and Marketing — The advertising and marketing industry can capitalize on the trend of anti-airbrushing and anti-perfection by developing campaigns that showcase real, relatable stories and personalities that connect with consumers.
-
Photography and Art — Photographers and artists can leverage the trend of anti-airbrushing and anti-perfection to create visually striking and socially relevant works that challenge conventional beauty standards and celebrate the natural beauty of individuals.
5 Featured, 43 Examples:
437,907 Total Clicks
Date Range:
May 12 — Mar 13
Trending:
Hot
Consumer Insight Topics:
