SAMPLE CONSUMER INSIGHTS - Subscribe to access 5,778 more

Disillusioned Beauty

Anti-airbrushing and makeup-free photos make for more realistic beauty

Implications - Social media has allowed for celebrities and companies to build brands based on transparency, making it easier for consumers to build a connection with them. This is taken a step further with disillusioned beauty. Willingly showing a side of themselves free of airbrushing, makeup or any other aesthetic-enhancing tricks, those who dare to show their honest selves gain an advantage over competitors by establishing themselves as genuine.
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
378,396 Total Clicks
May 12 - Mar 13
Hot
Pop CultureFashionMarketingCosmetics
Featured Examples
Unflattering Famous Face Blogs - The 'Celebrity Close-Up' Tumblr is Hilarious
SCORE 6.8
Warm 34,432 Clicks Pub: Jul 3, 12
Unflattering Famous Face Blogs
The 'Celebrity Close-Up' Tumblr is Hilarious
Hoping to bring celebrities down to size, this ‘Celebrity Close-Up’ Tumblr is a hilarious gathering of unflattering snapshots featuring the rich and famous. Sure to pique the interest... [More]
Anti-Airbrush Guerrilla Marketing - The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
SCORE 6.8
Warm 10,459 Clicks Pub: Mar 8, 13
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
Dove has been running their Real Beauty campaign for almost a full decade now. The whole goal of the campaign is to celebrate the human body as it is, without relying on the usual touchups and... [More]
Amusing Model Morphs - Greg Kessler's Elza Luijendijk Shots Show the Before and After
SCORE 6.2
Warm 13,431 Clicks Pub: Sep 22, 12
Amusing Model Morphs
Greg Kessler's Elza Luijendijk Shots Show the Before and After
Photographer Greg Kessler’s ‘Model Morphosis’ feature in the New York Times’ Women’s Fashion section depicts a playful before and after glimpse at the Netherlands... [More]
Airbrush-Protesting Portraits - Bodies. 6 Women, 1 Man by Nadav Kander Captures Human Imperfections
SCORE 5.1
Warm 8,905 Clicks Pub: Jan 15, 13
Airbrush-Protesting Portraits
Bodies. 6 Women, 1 Man by Nadav Kander Captures Human Imperfections
Bodies. 6 Women, 1 Man is a powerful photo series that speaks against the common use of airbrushing in today’s society. The perpetuation of a perfection that is nigh impossible to achieve... [More]
Unflattering Celeb Illusions - The Flashed Face Distortion Technique is Mind-Bending
SCORE 4.5
Average 1,917 Clicks Pub: May 24, 12
Unflattering Celeb Illusions
The Flashed Face Distortion Technique is Mind-Bending
Using the flashed face distortion technique, Matthew B. Thompson has released a follow-up to his viral video ‘Pretty Girls Turn Ugly.’ The new video, which features the same illusion but... [More]
Related Trend Reports & Custom Market Research
Quantcast