The boomer generation remains weary of online purchasing and activities
Implications - Change is happening faster than ever, and the development of new technologies has made many uncomfortable with the new fast-paced tech environment. Targeting the boomer demographic, many organizations have had to battle this distrust of technology and reaffirm that their digital platforms and forms of online payment are safe, secure and protects the user.
Trend Themes
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Digital Trust — Boomers are distrustful of technology which can provide an opportunity for organizations to build trust in their digital platforms and online payment systems.
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Cybersecurity Awareness — The increasing number of malware and cyber attacks can provide an opportunity for businesses to be better prepared and updated on how to defend their data and systems.
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Online Privacy and Tracking — The growing concern around online tracking and data collection can provide an opportunity for businesses to adjust their practices and provide better transparency and control to users.
Industry Implications
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Cybersecurity — Industries that provide cybersecurity measures and solutions such as encryption, firewalls, and security software can expand their offerings as cyber attacks increase.
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E-commerce — Industries specializing in the development and optimization of secure and user-friendly e-commerce platforms and payment systems can further invest to cater to boomers' digital trust issues.
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Digital Advertising — With increasing awareness of online tracking, industries involved in digital advertising can pivot their strategies towards providing more transparent and user-controlled practices.
6 Featured, 44 Examples:
176,041 Total Clicks
Date Range:
Mar 12 — Mar 13
Trending:
Mild
Consumer Insight Topics:
