Harajuku Revival

Japanese pop culture creeps back into North American aesthetics

Implications - First brought to the North American mainstream by Gwen Stefani in the mid-2000s, the harajuku aesthetic is well on its way back into pop culture. Extending beyond fashion and into art and design, the updated version of the "kawaii" look is cutesy and hyper-feminine. The exoticism of the look, combined with its childlike feel, make for a welcomed relief from the currently popular, yet cold and hard minimalist aesthetic. Essentially, the revival of harajuku in all forms of design signifies a consumer desire for fun and playfulness.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
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1,052,864 Total Clicks
Jan 12 - Mar 13
Warm
Art & DesignFashionDesign
Featured Examples
Decora-Inspired Editorials - The Harper's Bazaar Indonesia 'Harajuku-ers' Shoot is Vibrantly Funky
SCORE 6.2
Warm 20,548 Clicks Pub: Jan 19, 12
Decora-Inspired Editorials
The Harper's Bazaar Indonesia 'Harajuku-ers' Shoot is Vibrantly Funky
The Harper's Bazaar Indonesia 'Harajuku-ers' photo shoot is inspired by the Japanese street style that is seen in the Harajuku district in Tokyo. Pop star Gwen Stefani and the Harajuku Girls made the decora… [More]
Adorable Animated Apparel - The 'Kawaii Not?' Dress Would be an Charming Look for a Holiday Party
SCORE 4.8
Average 5,977 Clicks Pub: Dec 20, 12
Adorable Animated Apparel
The 'Kawaii Not?' Dress Would be an Charming Look for a Holiday Party
Why admire your favorite iconic feline from afar when you can wear her with pride in this adorable ‘Kawaii Not?’ dress. The Hello Kitty-inspired dress from Modcloth is a cute strapless... [More]
Harajuku Fashion Show Photography - Damon Casarez Covers the Dollyhouse Runway in Sweet Lolita
SCORE 4.1
Average 7,901 Clicks Pub: Mar 13, 13
Harajuku Fashion Show Photography
Damon Casarez Covers the Dollyhouse Runway in Sweet Lolita
The Dollyhouse Runway is a fashion show where Southern California Lolita clothing designers showcase their frilly collections, all captured by Damon Casarez in his latest series Sweet Lolita.... [More]
Real Life Anime Mashups - The Kawaii Project Turns Icons into Cutesy Japanese Cartoon Characters
SCORE 4.5
Average 5,012 Clicks Pub: Dec 11, 12
Real Life Anime Mashups
The Kawaii Project Turns Icons into Cutesy Japanese Cartoon Characters
The Kawaii Project, which originally started in September, has been getting quite a bit of attention online lately with its cutesy artwork, turning iconic and everyday characters into adorable big-... [More]
Embellished Bunny Smartphone Sheaths - The Studded Rabito Case is Tough, Quirky and Super Kawaii
SCORE 2.7
Mild 2,676 Clicks Pub: Feb 1, 13
Embellished Bunny Smartphone Sheaths
The Studded Rabito Case is Tough, Quirky and Super Kawaii
To add a little bit of playful fun to your smartphone, the studded Rabito case features unnecessarily large bunny ears. Although oversized and a little bit unrealistic, the Rabito case is not only... [More]
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