Category
Tech
Automated Upkeep
Trend cluster
Category
On-The-Go
Retouching
Looking to glamorize reality, consumers turn to mobile photo manipulation.
5.4
Trend score
Trend
What is the On-The-Go Retouching trend?
On-The-Go Retouching: Social media has increased the demand for products, services and particularly mobile applications that allow the sharing of idealized personal information. Photo-focused innovations such as Instagram and Photoshop's mobile app offer consumers a way to share their lives in a way that glamourizes it to the public.
Trend themes
Themes within the On-The-Go Retouching trend
Three behaviours holding the trend together01
Mobile Photo Manipulation
As social media continues to play a significant role in society, mobile photo manipulation apps is on the rise to cater to consumers’ demands for idealized personal information.
02
Retro-izing Images
The retro trend of using vintage filters to add a touch of nostalgia and romance to photos is gaining popularity and driving innovation in the smartphone accessories market.
03
Customized Image Editing
Professional and advance features in image editing apps are becoming more in-demand due to the increasing number of users looking to enhance and customize their photos for social media.
Industry implications
What the On-The-Go Retouching trend means for industry
Where the trend changes the playbookFor
Photography Accessories and Gadgets
As mobile photo manipulation apps continue to grow in popularity, the demand for innovative accessories and gadgets to make the most of these apps will open up opportunities for disruptive innovation.
For
Fashion Accessories
Sunglasses and other fashion accessories that can retro-ize images are seeing success and opening up opportunities for creative solutions to incorporate technology into fashion.
For
Software Development
The demand for advanced photo editing apps and the ability to customize images for social media will continue to drive innovation and opportunities in the software development industry.
Trend signals
Trend signals for On-The-Go Retouching
Trend score 5.4 out of 10, from popularity 81%, activity 72%, freshness 8%.
Popularity81%
Activity72%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the On-The-Go Retouching trend
3 featured examples from Nov 25, 2011 to Feb 28, 2013CategoryTech
Rotating Smartphone Accessories
The iPhone Lens Dial Enhances Cellphone Camera Capabilities
The Mobile Technology industry can innovate rotating smartphone technology and develop more smartphone accessories.
CategoryTech
Photoshop Touch Apps
The Adobe Photoshop App Allows You to Customize Photos
The increasing trend towards mobile image manipulation apps provides opportunities for mobile app developers to create innovative photo editing apps with advanced features.
CategoryFashion
Retro-Inducing Sunglasses
These Ray Ban Sunglasses Will Retro-ize Your Photographs
Eyewear companies can innovate by incorporating interactive and personalized elements into their marketing strategies.
