Looking to glamorize reality, consumers turn to mobile photo manipulation
Implications - Social media has increased the demand for products, services and particularly mobile applications that allow the sharing of idealized personal information. Photo-focused innovations such as Instagram and Photoshop's mobile app offer consumers a way to share their lives in a way that glamourizes it to the public.
Trend Themes
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Mobile Photo Manipulation — As social media continues to play a significant role in society, mobile photo manipulation apps is on the rise to cater to consumers’ demands for idealized personal information.
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Retro-izing Images — The retro trend of using vintage filters to add a touch of nostalgia and romance to photos is gaining popularity and driving innovation in the smartphone accessories market.
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Customized Image Editing — Professional and advance features in image editing apps are becoming more in-demand due to the increasing number of users looking to enhance and customize their photos for social media.
Industry Implications
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Photography Accessories and Gadgets — As mobile photo manipulation apps continue to grow in popularity, the demand for innovative accessories and gadgets to make the most of these apps will open up opportunities for disruptive innovation.
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Fashion Accessories — Sunglasses and other fashion accessories that can retro-ize images are seeing success and opening up opportunities for creative solutions to incorporate technology into fashion.
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Software Development — The demand for advanced photo editing apps and the ability to customize images for social media will continue to drive innovation and opportunities in the software development industry.
