Category
Lifestyle
Assisted Choices
Trend cluster
Category
Suggestive
Advocacy
Elements of sensuality are introduced into cause campaigning.
4.8
Trend score
Trend
What is the Suggestive Advocacy trend?
Suggestive Advocacy: When it comes to pushing important issues, the guilt angle can seem preachy, while an informative approach can be boring. Thus, ad professionals and those in the advocacy industry are turning to the tried, trusted and true strategy of sexuality. This new form of shockvertising appeals to consumers' carnality and thus, is well-received.
Trend themes
Themes within the Suggestive Advocacy trend
Three behaviours holding the trend together01
Sexual Shockvertising
Ad professionals and those in the advocacy industry are using sexuality to appeal to consumers' carnality.
02
Celebrity Endorsement
Celebrities are being used to bring attention to important campaigns such as breast cancer prevention and overfishing.
03
Shocking Awareness Campaigns
Campaigns that use shock tactics are gaining popularity as a way to get people's attention and raise awareness.
Industry implications
What the Suggestive Advocacy trend means for industry
Where the trend changes the playbookFor
Advertising & Marketing
Sexual shockvertising and celebrity endorsement are trends that can be leveraged by advertising and marketing professionals.
For
Non-Profit & Advocacy
Non-profit and advocacy organizations can use shocking awareness campaigns to raise awareness about important issues.
For
Fashion & Entertainment
Celebrity endorsement is a trend that can be used by professionals in the fashion and entertainment industry to promote their products or causes.
Trend signals
Trend signals for Suggestive Advocacy
Trend score 4.8 out of 10, from popularity 80%, activity 57%, freshness 8%.
Popularity80%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Suggestive Advocacy trend
3 featured examples from Apr 13, 2012 to Jan 11, 2013CategoryNaughty
Sea Creature-Loving Celebs
The Fishlove Campaign Gets Naked to Stop Overfishing
Creating opportunities for organizations focused on protecting the environment and raising awareness about issues like overfishing.
CategoryPop Culture
Supermodel Pet Advocates
The Elisabetta Canalis PETA 'Trapped in a Summer Scorcher' Ad is Great
Disruptive innovation opportunity: Introduce tech-enabled pet care solutions, such as smart collars or temperature monitoring systems, that prioritize pet safety.
CategoryNaughty
Aroused Senior PSAs
'Safe Sex for Seniors' Aims to Stop the Spread of STDs
Opportunity for healthcare providers to offer sexual health services and education tailored specifically to seniors.
