Elements of sensuality are introduced into cause campaigning
Implications - When it comes to pushing important issues, the guilt angle can seem preachy, while an informative approach can be boring. Thus, ad professionals and those in the advocacy industry are turning to the tried, trusted and true strategy of sexuality. This new form of shockvertising appeals to consumers' carnality and thus, is well-received.
4 Featured, 36 Examples:
730,340 Total Clicks
Apr 12 — Mar 13
Consumer Insight Topics: