Elements of sensuality are introduced into cause campaigning
Implications - When it comes to pushing important issues, the guilt angle can seem preachy, while an informative approach can be boring. Thus, ad professionals and those in the advocacy industry are turning to the tried, trusted and true strategy of sexuality. This new form of shockvertising appeals to consumers' carnality and thus, is well-received.
Trend Themes
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Sexual Shockvertising — Ad professionals and those in the advocacy industry are using sexuality to appeal to consumers' carnality.
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Celebrity Endorsement — Celebrities are being used to bring attention to important campaigns such as breast cancer prevention and overfishing.
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Shocking Awareness Campaigns — Campaigns that use shock tactics are gaining popularity as a way to get people's attention and raise awareness.
Industry Implications
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Advertising & Marketing — Sexual shockvertising and celebrity endorsement are trends that can be leveraged by advertising and marketing professionals.
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Non-profit & Advocacy — Non-profit and advocacy organizations can use shocking awareness campaigns to raise awareness about important issues.
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Fashion & Entertainment — Celebrity endorsement is a trend that can be used by professionals in the fashion and entertainment industry to promote their products or causes.
3 Featured, 23 Examples:
226,562 Total Clicks
Date Range:
Apr 12 — Mar 13
Trending:
Warm
Consumer Insight Topics:
