Young adults embrace brands using sarcastic video marketing
Implications - Appealing to a very web-based, Millennial demographic, marketing using satire and sarcasm has been turning heads. Organizations ranging from activist groups to Cadbury and Kraft Foods have used tongue-in-cheek faux documentaries to target the young adult market, speaking with them using their own dialect.
Trend Themes
1. Sarcastic Video Marketing - Using satire and sarcasm in marketing appeals to Millennial demographics.
2. Eco-friendly Initiatives - Organizations are using mockumentaries to highlight the environmental impact of their products.
3. Funny Entrepreneur Mockumentaries - Brands are producing mockumentaries to celebrate creatives and people who seek to start stuff.
Industry Implications
1. Film - Mockumentaries are becoming a popular genre for filmmakers due to their humorous and satirical appeal.
2. Marketing and Advertising - Sarcasm and satire are seen as an effective marketing tool that appeals to Millennial demographics.
3. Eco-friendly Products - Brands are using mockumentaries to highlight the environmental impact of their products and to promote eco-friendly initiatives.
5 Featured, 30 Examples:
273,627 Total Clicks
Date Range:
Aug 10 — Mar 13
Trending:
Untested
Consumer Insight Topics:
