Famous for its applicator-free tampon, this feminine hygiene company is capitalizing on the eco-friendly advantages of its products in an ingenious way with the OB Earth Day intiative. Just in time for Earth Day, OB and marketing firm TBi have teamed up to release a hilarious mockumentary-style commercial highlighting the environmental impact of tampon applicators.
The video stars Jimmy Ocean, an ambitious and bitter crustacean whose 'development business' relies on the thousands of tampon applications that show up ashore. Should people switch to OB, he explains, his family would lose the business that his beloved 'crabfather' started, and all would be lost.
Clever, witty and successfully keeping within the thin line between informative and preachy, the OB Earth Day ad is not only garnering a lot of attention with the viral video, but gives hope that tampon commercials may be moving toward a more watchable future.