There is a look of innocence that is present in the Spous SS11 ad campaign. Oftentimes, photo series are blatantly sexual and even erotic, making it hard (especially for men) to focus on what really matters: the fashion. In this shoot, you get both a depth of feeling and emotion as well as a great showcase for the latest collection.
Shot by Jakarta-based photographer Nicoline Patricia Malina, the Spous SS11 collection -- appropriately titled the Rainbow Of Life -- definitely inspired the direction of the ad campaign. By forgoing the typical "sex sells" path, the Spous SS11 campaign sets itself apart immediately. From there, the bright and bold clothing that is somewhat reminiscent of the huge color-blocking fashion fad takes over, winning everyone and anyone who sets their eyes on it.