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Internet Slang Marketing

The language of the Internet is being used in campaigns and branding

Implications - Those who are active on social media know that the Internet has its own special language. Companies with their finger on the pulse of pop culture are now taking techspeak beyond the screen and into the real world by incorporating things like hashtags and Internet slang into branding. This establishes a connection with Gen Y, making these brands seem like peers to the Digital Natives.
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
554,603 Total Clicks
Jun 12 - Feb 13
Warm
Pop CultureInternetSocial Media
Featured Examples
Gen Z Vocabulary Charts - The Infographic Helps You Fast Track Your Way to Generation Z Lingo
SCORE 6.2
Warm 33,996 Clicks Pub: Nov 26, 12
Gen Z Vocabulary Charts
The Infographic Helps You Fast Track Your Way to Generation Z Lingo
The Alphabet According to Generation Z infographic attempts to clarify the confuzzling terms behind some of this generation’s befuddling slang. Every generation has its own lingo but the... [More]
Hashtag Hangover Purses - These Kate Spade Totes Offer Playful Sayings
SCORE 6
Warm 17,286 Clicks Pub: Nov 13, 12
Hashtag Hangover Purses
These Kate Spade Totes Offer Playful Sayings
Kate Spade totes are bright and full of room for all your belongings and laughter. The newly released collection of totes is embroidered with playful sayings. Designer Kate Spade understands the... [More]
Acronym Ending Crusades - The 'Anti-YOLO' Campaign Puts Things in Perspective
SCORE 5.8
Warm 11,393 Clicks Pub: Jun 20, 12
Acronym Ending Crusades
The 'Anti-YOLO' Campaign Puts Things in Perspective
If you, like many others, are ready for the “YOLO” madness to end, the Anti-YOLO Campaign shares your opinions. The popular “You Only Live Once” acronym has become, perhaps,... [More]
Emoticon Flower Arrangements - FocusDriven.Org Tries to Raise Texting and Driving Awareness
SCORE 3
Mild 2,558 Clicks Pub: Jan 15, 13
Emoticon Flower Arrangements
FocusDriven.Org Tries to Raise Texting and Driving Awareness
This series of print ads comes from FocusDriven.Org in an attempt to raise texting and driving awareness in a simple, straightforward way. The message is simple: if you text and drive dangerous... [More]
Cat Meme Tweet Translators - Twitter Recently Launched a New LOLCat Language Setting
SCORE 2.2
Untested 2,563 Clicks Pub: Feb 17, 13
Cat Meme Tweet Translators
Twitter Recently Launched a New LOLCat Language Setting
The LOLCat language gave humans the opportunity to understand what cats are saying in their adorable accents, and with the new Twitter language settings, our words get translated into cat speak.... [More]
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