The language of the Internet is being used in campaigns and branding
Implications - Those who are active on social media know that the Internet has its own special language. Companies with their finger on the pulse of pop culture are now taking techspeak beyond the screen and into the real world by incorporating things like hashtags and Internet slang into branding. This establishes a connection with Gen Y, making these brands seem like peers to the Digital Natives.
Trend Themes
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Internet Slang Marketing — Brands that incorporate internet slang and hashtags into their marketing campaigns are establishing a connection with Gen Y consumers.
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Adaptation to Generation Z Vocabulary — Companies that use clear definitions and helpful sample sentences to communicate the befuddling slang of Generation Z can attract a younger audience.
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Texting and Driving Awareness — Innovative advertising campaigns that use flowers and roadside memorials to signal the dangers of texting and driving can raise awareness and promote safe driving habits.
Industry Implications
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Marketing and Advertising — Marketing professionals can draw inspiration from internet slang marketing and use this strategy to target younger consumers.
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Language and Communication — Language and communication professionals can adapt to Generation Z vocabulary and slang to better engage with younger audiences.
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Road Transportation and Safety — Road transportation experts and safety advocates can promote safe driving habits through innovative campaigns that creatively utilize flower and roadside memorials.
5 Featured, 43 Examples:
609,055 Total Clicks
Date Range:
Jun 12 — Feb 13
Trending:
Warm
Consumer Insight Topics:
