Shocking undercover campaigns and pranks spread on the web
Implications - The public has a strong affinity for watching genuine displays of emotion, which is one of the reasons why so many videos of social experiments go viral on the web. Looking to dive deeper into the human condition, consumers find this form of entertainment enchanting because of its unabashed honesty.
Trend Themes
1. Social Experimentation - Public social experiments are becoming more popular, taking advantage of people's curiosity and willingness to be entertained by genuine displays of human emotion.
2. Performance Art Pranks - Artists and pranksters are using street performance and prank videos to challenge what people consider to be art, pushing boundaries and causing confusion and entertainment among audiences.
3. Shockvertising - Companies are exploring the use of shocking or controversial content in their advertising campaigns, hoping to create a viral effect and generate buzz around the brand or product.
Industry Implications
1. Entertainment - As more and more people turn to social media and viral content for entertainment, businesses can tap into this trend by developing creative campaigns that grab people's attention and elicit an emotional response.
2. Art and Design - The blurring of lines between art and entertainment creates opportunities for artists and designers to experiment with new forms of expression using social media and online platforms.
3. Advertising - The growing popularity of shockvertising and social experiments suggests that businesses need to think outside the box and be willing to take risks in their advertising campaigns in order to stand out in a crowded marketplace.
6 Featured, 43 Examples:
737,339 Total Clicks
Date Range:
Aug 12 — Mar 13
Trending:
Mild
Consumer Insight Topics:
