Contemporary design moves from interior to the great outdoors
Implications - A new pattern shows that consumers are willing to put as much effort into the design of their outdoor property as they are in their interior. This is due to the visibility of the outdoor space; lawns are publicly viewed spaces, so extra maintenance of them allows for consumers to exhibit their success and taste for design. Ultimately, today's consumer relishes in the opportunity to boast about their status.
Trend Themes
1. Outdoor Design as an Extension of Interior Design - Consumers are willing to put as much effort into the design of their outdoor property as they are in their interior, allowing for disruption opportunities in creating outdoor products that appeal to the same aesthetic as interior design.
2. Nature-inspired Furniture - Incorporating nature in furniture design is becoming increasingly popular among consumers, creating opportunities for disruption through the creation of furniture that utilizes natural elements, such as grass.
3. Luxurious Outdoor Furniture - Consumers are willing to invest in luxurious outdoor furniture, such as the Igloo Apple Day Bed Lounger, creating disruption opportunities for businesses to create high-end outdoor furniture that is both functional and aesthetically pleasing.
Industry Implications
1. Furniture - The furniture industry can utilize trends in nature-inspired furniture and luxurious outdoor furniture to create products that appeal to consumer desires for visually appealing, high-quality furniture for outdoor spaces.
2. Design and Home Decor - Design and home decor professionals can take advantage of the trend of outdoor design as an extension of interior design to offer services that incorporate both indoor and outdoor spaces into one cohesive design plan.
3. Landscaping and Outdoor Living - Landscaping and outdoor living businesses can use the trend of outdoor design as an extension of interior design to incorporate high-end outdoor furniture and other outdoor products into their service offerings, increasing revenue streams and expanding their customer base.
5 Featured, 45 Examples:
1,049,017 Total Clicks
Date Range:
Jul 12 — Feb 13
Trending:
Warm
Consumer Insight Topics:
