Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Lawn
Luxury
Contemporary design moves from interior to the great outdoors.
4.2
Trend score
Trend
What is the Lawn Luxury trend?
Lawn Luxury: A new pattern shows that consumers are willing to put as much effort into the design of their outdoor property as they are in their interior. This is due to the visibility of the outdoor space; lawns are publicly viewed spaces, so extra maintenance of them allows for consumers to exhibit their success and taste for design. Ultimately, today's consumer relishes in the opportunity to boast about their status.
Trend themes
Themes within the Lawn Luxury trend
Three behaviours holding the trend together01
Outdoor Design as an Extension of Interior Design
Consumers are willing to put as much effort into the design of their outdoor property as they are in their interior, allowing for disruption opportunities in creating outdoor products that appeal to the same aesthetic as interior design.
02
Nature-Inspired Furniture
Incorporating nature in furniture design is becoming increasingly popular among consumers, creating opportunities for disruption through the creation of furniture that utilizes natural elements, such as grass.
03
Luxurious Outdoor Furniture
Consumers are willing to invest in luxurious outdoor furniture, such as the Igloo Apple Day Bed Lounger, creating disruption opportunities for businesses to create high-end outdoor furniture that is both functional and aesthetically pleasing.
Industry implications
What the Lawn Luxury trend means for industry
Where the trend changes the playbookFor
Furniture
The furniture industry can utilize trends in nature-inspired furniture and luxurious outdoor furniture to create products that appeal to consumer desires for visually appealing, high-quality furniture for outdoor spaces.
For
Design and Home Decor
Design and home decor professionals can take advantage of the trend of outdoor design as an extension of interior design to offer services that incorporate both indoor and outdoor spaces into one cohesive design plan.
For
Landscaping and Outdoor Living
Landscaping and outdoor living businesses can use the trend of outdoor design as an extension of interior design to incorporate high-end outdoor furniture and other outdoor products into their service offerings, increasing revenue streams and expanding their customer base.
Trend signals
Trend signals for Lawn Luxury
Trend score 4.2 out of 10, from popularity 56%, activity 62%, freshness 8%.
Popularity56%
Activity62%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Lawn Luxury trend
5 featured examples from Jul 8, 2012 to Jan 4, 2013CategoryArt & Design
Modernized Outdoor Furnishings
Duffy London for Encompass Furniture is Playfully Sophisticated
Opportunity for furniture designers to create modern and playful outdoor furniture collections.
CategoryArt & Design
Star Wars Seats
The Stormtrooper Lawn Chair is the Perfect Geek Relaxation Device
Furniture makers can explore a new market by producing furniture that caters to specific fandoms and interests.
CategoryArt & Design
Freestanding Bamboo Art
Kizuna: West Meets East Showcases Stephen Talasnik and Tetsunoir Kawana
Disruptive innovation opportunity for artists and sculptors to experiment with using bamboo as a primary material in their creations.
CategoryArt & Design
Flora-Seated Furniture
The Elliot Gorham Lawn Chair Mixes Outdoor Living with Contemporary Design
Potential for furniture manufacturers to explore new designs and materials that align with sustainable and nature-inspired trends.
CategoryLuxury
Fruit-Shaped Patio Furniture
The Igloo Apple Day Bed Lounger Brings New Meaning to the 'Big Apple'
The outdoor furniture manufacturing industry can explore new design, material, and customization options to meet the demand for luxury, eco-friendly, and customizable outdoor furn…
