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Resurrected Pop Culture

Images of deceased celebrities are brought back for advertising purposes

Implications - When an iconic celebrity passes away, their memory lives on with their fans -- in fact, many cases see a celebrity's fan base increase post-mortem. Companies have caught on to this and are capitalizing on it by using images of deceased celebrities in their branding tactics and other initiatives. This speaks to the consumer preference for nostalgia.
Trend Themes
1. Post-mortem Celebrity Endorsements - Companies are using images of deceased celebrities in their branding tactics, opening up new opportunities for post-mortem celebrity endorsements.
2. Hologram Technology in Entertainment - The use of hologram technology in entertainment is on the rise, presenting innovative opportunities for resurrection of deceased celebrities to perform once again.
3. Vintage Celebrity Endorsements - The resurrected allure for nostalgic endorsement of brands has resulted in the re-surfacing of vintage celebrity endorsements, creating opportunities for rebranding strategies.
Industry Implications
1. Entertainment - The entertainment industry is ripe for innovation using hologram technology to resurrect deceased celebrities for live performances.
2. Marketing and Advertising - The marketing and advertising industry can create new opportunities for post-mortem celebrity endorsements for brands and products.
3. Consumer Goods - Brands in the consumer goods industry can leverage the nostalgia for vintage celebrity endorsements to create innovative rebranding strategies.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 55 Examples:
855,666 Total Clicks
Date Range:
Apr 12 — Mar 13
Trending:
Average
Consumer Insight Topics:

Featured Examples

Musician Mash-Up Family Ads
Musician Mash-Up Family Ads
The Mundo Livre FM Campaign Consists of Music Icon Portraits
Regardless of age, race, language or gender, music is always a universal communicator and these Mundo Livre FM print ads illustrate this exactly with musical icons who can be recognized by anyone,... MORE
Back-to-Life 3D Performances
Back-to-Life 3D Performances
The Tupac Coachella Hologram by AV Concepts is Incredibly Convincing
This Sunday, in an effort put forward by Dr. Dre and Snoop Dogg, festival-goers were graced and amazed by the Tupac Coachella hologram from the deceased rap legend. The set, which included hits like MORE
Dead Musician Hologram Concerts
Dead Musician Hologram Concerts
The Coachella 2013 Lineup Brings Back Big Names
The Coachella 2013 Lineup has been released, and the names on the list will chill you to the bone. All of the musicians playing at the music festival are deceased, so in their place will be... MORE
play_circle_filled Vintage Perfume Endorsements
Vintage Perfume Endorsements
Chanel Perfume Video Reconnects Chanel No.5 with Marilyn Monroe
The latest Chanel perfume video released features a historical connection between Chanel No.5 and movie starlet Marilyn Monroe. The iconic brand and actress are showcased in a chronological catalog... MORE
play_circle_filled Digitally Resurrected Actress Ads
Digitally Resurrected Actress Ads
This Audrey Hepburn Ad Brings her Digitally Back from the Dead
There’s a new Audrey Hepburn ad making the rounds, and the fact that she’s been dead since 1993 isn’t much of a consideration. Yes, the classic era Hollywood bombshell is back,... MORE
Deceased Celebrity Advertisements
Deceased Celebrity Advertisements
The Butcher Billy Photoshop Intagram Images are Morbid
Brazil-based designer Butcher Billy has released a series of deceased celebrity advertisements, all of which are geared towards social media marketing. Butcher Billy’s images show off Elvis... MORE

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