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Medicinal Marketing

Brands turn to therapeutic forms of product packaging and branding

Implications - Consumers have become enamoured with preserving their health as gluten-free, veganism and cleanse movements have grown sizeably within the last year. Buying a product that portrays itself as healthy is part of a positive lifestyle that consumers want to be associated with, and as such, many brands have chosen to brand their products with a distinctly medical aesthetic.
Trend Themes
1. Medical Aesthetic Branding - Brands are embracing a medical aesthetic to tap into consumer's desires to associate themselves with healthy lifestyles, offering disruptive innovation opportunities for designers to incorporate medicinal themes into products and packaging.
2. Old-school Packaging - Consumers are attracted to packaging designs that evoke nostalgia for bygone eras, creating an opportunity for brands to produce old-school designs with modern twists for maximum impact.
3. Science-inspired Branding - Using scientific concepts for branding can create an association with efficacy and quality, offering opportunities for designers to experiment with scientific and molecular themes in product design.
Industry Implications
1. Cosmetics - Brands in the cosmetics industry can embrace medical and scientific themes for packaging and promotion, appealing to consumers who desire healthy lifestyles and effective products.
2. Beverage - Brands in the beverage industry can experiment with old-school packaging designs with modern twists, tapping into consumers' nostalgic desires for bygone eras while still offering innovative and unique product designs.
3. Coffee Shops - Coffee shops can create unique and iconic packaging designs to make their ready-made products stand out on the crowded market, using old-school or science-inspired themes to appeal to customers seeking both quality and innovation.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
634,856 Total Clicks
Date Range:
Apr 12 — May 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

Androgynous Molecular Branding
Androgynous Molecular Branding
This Unisex Branding Identity is Fresh and Eccentric
Playing on the idea of androgyny, this unisex branding identity for cosmetic brand Yümi breaks from tradition and experiments with stereotypical colors and packaging ideas to prove masculine and... MORE
Modern Apothecary Packaging
Modern Apothecary Packaging
Noise 13 Creates the Ziesche Modern Apothecary with an Old-World Look
Noise 13 worked with Ziesche Modern Apothecary to create a branding design that could appeal to the contemporary consumer, while maintaining that old-school look. When people here “apothecary,&#... MORE
Medicine Bottle Brew Branding
Medicine Bottle Brew Branding
Eighthirty Coffee Packaging Was Cured of a Comparatively Bland Image
There isn’t really a recognizable standard in terms of iced coffee containers, yet it’s quite fresh to see Eighthirty Coffee packaging take the form that it does. The stubby tinted... MORE
Punny Medicine Body Wash
Punny Medicine Body Wash
'Chill Pill Soap' Reminds One to Relax
Etsy shop owner Kasey Hachler has released specially made ‘Chill Pill Soap’ shaped like giant pills. Each bar has the words “Chill Pill” printed on it and even has the dose... MORE
Medicine-Inspired Alcohol Carriers
Medicine-Inspired Alcohol Carriers
The Booze Prescription Flask is Hilarious and Fun
The Booze Prescription Flask will serve you up your daily dose of shots. This hilarious booze concealer will let everyone know that you love to party, in full rock star style. This awesome flask... MORE
Medicine Bottle Mouthwashes
Medicine Bottle Mouthwashes
The Aesop Mouthwash Launches and Will Improve Your Hygiene
The recent launch of the Aesop mouthwash will assist you in your dental care routine. Aesop is a fantastic brand that attempts to provide a wide range of hygienic products from skin care to hair care.... MORE

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