Category
Business
Autumn Teasers
Trend cluster
Category
Medicinal
Marketing
Brands turn to therapeutic forms of product packaging and branding.
3.0
Trend score
Trend
What is the Medicinal Marketing trend?
Medicinal Marketing: Consumers have become enamoured with preserving their health as gluten-free, veganism and cleanse movements have grown sizeably within the last year. Buying a product that portrays itself as healthy is part of a positive lifestyle that consumers want to be associated with, and as such, many brands have chosen to brand their products with a distinctly medical aesthetic.
Trend themes
Themes within the Medicinal Marketing trend
Three behaviours holding the trend together01
Medical Aesthetic Branding
Brands are embracing a medical aesthetic to tap into consumer's desires to associate themselves with healthy lifestyles, offering disruptive innovation opportunities for designers to incorporate medicinal themes into products and packaging.
02
Old-School Packaging
Consumers are attracted to packaging designs that evoke nostalgia for bygone eras, creating an opportunity for brands to produce old-school designs with modern twists for maximum impact.
03
Science-Inspired Branding
Using scientific concepts for branding can create an association with efficacy and quality, offering opportunities for designers to experiment with scientific and molecular themes in product design.
Industry implications
What the Medicinal Marketing trend means for industry
Where the trend changes the playbookFor
Cosmetics
Brands in the cosmetics industry can embrace medical and scientific themes for packaging and promotion, appealing to consumers who desire healthy lifestyles and effective products.
For
Beverage
Brands in the beverage industry can experiment with old-school packaging designs with modern twists, tapping into consumers' nostalgic desires for bygone eras while still offering innovative and unique product designs.
For
Coffee Shops
Coffee shops can create unique and iconic packaging designs to make their ready-made products stand out on the crowded market, using old-school or science-inspired themes to appeal to customers seeking both quality and innovation.
Trend signals
Trend signals for Medicinal Marketing
Trend score 3.0 out of 10, from popularity 42%, activity 41%, freshness 8%.
Popularity42%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Medicinal Marketing trend
6 featured examples from Apr 18, 2012 to May 4, 2014CategoryArt & Design
Androgynous Molecular Branding
This Unisex Branding Identity is Fresh and Eccentric
The cosmetics industry is exploring new ways of branding and packaging to appeal to a wider audience.
CategoryLifestyle
Modern Apothecary Packaging
Noise 13 Creates the Ziesche Modern Apothecary with an Old-World Look
The beauty and personal care industry can benefit from creating packaging designs that evoke an old-school look and feel.
CategoryMarketing
Medicine Bottle Brew Branding
Eighthirty Coffee Packaging Was Cured of a Comparatively Bland Image
Packaging design is becoming increasingly important in the food and beverage industry to differentiate products and increase consumer appeal.
CategoryLifestyle
Punny Medicine Body Wash
'Chill Pill Soap' Reminds One to Relax
The personal care industry can explore new opportunities by incorporating decorative flavors and scents into their products to appeal to consumers.
CategoryLifestyle
Medicine-Inspired Alcohol Carriers
The Booze Prescription Flask is Hilarious and Fun
Opportunity for disruptive innovation within the alcohol accessories industry by creating unique and playful products like medicine-inspired flasks.
CategoryLifestyle
Medicine Bottle Mouthwashes
The Aesop Mouthwash Launches and Will Improve Your Hygiene
Natural beauty companies can explore expanding their product lines to include more natural and botanical-based oral care products.
