Brands turn to therapeutic forms of product packaging and branding
Implications - Consumers have become enamoured with preserving their health as gluten-free, veganism and cleanse movements have grown sizeably within the last year. Buying a product that portrays itself as healthy is part of a positive lifestyle that consumers want to be associated with, and as such, many brands have chosen to brand their products with a distinctly medical aesthetic.
Trend Themes
1. Medical Aesthetic Branding - Brands are embracing a medical aesthetic to tap into consumer's desires to associate themselves with healthy lifestyles, offering disruptive innovation opportunities for designers to incorporate medicinal themes into products and packaging.
2. Old-school Packaging - Consumers are attracted to packaging designs that evoke nostalgia for bygone eras, creating an opportunity for brands to produce old-school designs with modern twists for maximum impact.
3. Science-inspired Branding - Using scientific concepts for branding can create an association with efficacy and quality, offering opportunities for designers to experiment with scientific and molecular themes in product design.
Industry Implications
1. Cosmetics - Brands in the cosmetics industry can embrace medical and scientific themes for packaging and promotion, appealing to consumers who desire healthy lifestyles and effective products.
2. Beverage - Brands in the beverage industry can experiment with old-school packaging designs with modern twists, tapping into consumers' nostalgic desires for bygone eras while still offering innovative and unique product designs.
3. Coffee Shops - Coffee shops can create unique and iconic packaging designs to make their ready-made products stand out on the crowded market, using old-school or science-inspired themes to appeal to customers seeking both quality and innovation.
