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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,383 more

Self-Induced Stereotyping

Consumers categorize themselves into behavioral tribes

Implications - For years, people have followed horoscopes, visited psychics and sought psychological help in order to better understand themselves. This thirst for self awareness has expanded into modern pop culture. In 2013, this means endless graphics and blogs dedicated to helping consumers assign themselves a stereotype, making it easier for marketers and business leaders to understand and entice them.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
661,538 Total Clicks
Date Range:
Sep 11 — Feb 13
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Ungergarment Personality Charts
Ungergarment Personality Charts
The Underwear Identity Infographic Assigns Traits by Style
The underwear identity infographic exposes the most private and secret part about your personality. They always say that you should never wear underwear that you wouldn’t be caught dead in... MORE
Typeface Personality Posters
Typeface Personality Posters
'Typocalypse' Describes the Most Distinguishing Attributes of Fonts
With a name like Typocalypse, you'd think it would be the end of the world for typefaces, but these posters are actually a series of humorous descriptors that provide small blurbs about each font's most… MORE
Refrigerator Lifestyle Charts
Refrigerator Lifestyle Charts
The Fridge Infographic Reveals Your Personality Based on Food
This fridge infographic shows the type of lifestyles based on the contents within one’s refrigerator. Most people have rummaged through a friend’s refrigerator and to their surprise, it’s... MORE
Social Media Personality Illustrations
Social Media Personality Illustrations
Which of These Faces of Facebook Fans Are You?
A digital creative agency from Australia, Soap, decided to illustrate the various Faces of Facebook Fans and provide little annotations about them. They presented their findings in a hilariously... MORE
Stereotypical Students Charts
Stereotypical Students Charts
Student College Identity is Often the Exact Opposite of High School
The student college identity is often a huge leap from one’s high school identity. While college is an opportunity for many to turn over a new leaf and reinvent themselves, sometimes, it’... MORE
Interweb Workplace Personas
Interweb Workplace Personas
The Techie Stereotypes Chart Dissects and Analyzes Office Identities
Nicole Grant Kriege of The Bold Italics dissects the techie stereotypes of the workplace into ten categories. From the Founder to different managers and developers to newbs, Kriege strategically... MORE

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