Category
Lifestyle
Assisted Choices
Trend cluster
Category
Self-Induced
Stereotyping
Consumers categorize themselves into behavioral tribes.
5.1
Trend score
Trend
What is the Self-Induced Stereotyping trend?
Self-Induced Stereotyping: For years, people have followed horoscopes, visited psychics and sought psychological help in order to better understand themselves. This thirst for self awareness has expanded into modern pop culture. In 2013, this means endless graphics and blogs dedicated to helping consumers assign themselves a stereotype, making it easier for marketers and business leaders to understand and entice them.
Trend themes
Themes within the Self-Induced Stereotyping trend
Three behaviours holding the trend together01
Self-Induced Stereotyping
Consumers assign themselves a stereotype, making it easier for marketers and business leaders to understand and entice them.
02
Humorous Content
Consumers enjoy products with an element of sarcasm because it provides them with humorous diversions, which also acts as a source of tension relief. Corporations may consider using more humorous content in promotional campaigns in order to disseminate information while garnering mass consumer attention.
03
Stereotyping for Personal Objects
Infographics that stereotype a person or consumer based on personal objects they own.
Industry implications
What the Self-Induced Stereotyping trend means for industry
Where the trend changes the playbookFor
Marketing
Marketing professionals can use self-induced stereotyping to create more targeted campaigns that appeal to specific consumer groups.
For
Content Creation
Content creators can use humorous content in their productions to increase viewer engagement and provide a relief from tension.
For
Data Analytics
Data analysts can study personal objects and use the data to create profiles and gain insights on consumers based on their possessions.
Trend signals
Trend signals for Self-Induced Stereotyping
Trend score 5.1 out of 10, from popularity 61%, activity 85%, freshness 8%.
Popularity61%
Activity85%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Self-Induced Stereotyping trend
6 featured examples from Sep 8, 2011 to Dec 20, 2012CategoryFashion
Ungergarment Personality Charts
The Underwear Identity Infographic Assigns Traits by Style
Creating innovative marketing campaigns and product guides that help customers make informed purchasing decisions based on their personality traits and style preferences.
CategoryPop Culture
Typeface Personality Posters
'Typocalypse' Describes the Most Distinguishing Attributes of Fonts
The advertising industry can leverage humorous content and sarcasm in marketing campaigns to captivate audiences.
CategoryLifestyle
Refrigerator Lifestyle Charts
The Fridge Infographic Reveals Your Personality Based on Food
Opportunity for food and beverage companies to create specialized products based on different lifestyle profiles.
CategoryArt & Design
Social Media Personality Illustrations
Which of These Faces of Facebook Fans Are You?
Disruptive innovation opportunity for marketers to develop targeted strategies and campaigns based on different social media user personalities.
CategoryLifestyle
Stereotypical Students Charts
Student College Identity is Often the Exact Opposite of High School
Universities can provide tools or resources that encourage community building and foster connections between students with similar interests.
CategoryPop Culture
Interweb Workplace Personas
The Techie Stereotypes Chart Dissects and Analyzes Office Identities
Opportunity for HR professionals to develop strategies for attracting and retaining diverse talents by understanding the preferences and hobbies of different workplace personas.
