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Velds 'Prends Moi' Lets Users Shed Pounds with Perfume

 - Aug 9, 2012
References: nydailynews & odditycentral
French perfume company Velds has come up with a brand new fragrance 'Prends Moi,' which apparently encourages weight loss. Instead of going on a typical diet or trying to exercise more, all you need to do is spritz on a little perfume.

The product works by releasing beta-endorphines, which apparently lessen the craving to over-indulge. Whenever you're feeling peckish, just lather a bit of this on and your appetite will be gone. It comes in a number of scents including grapegruit, mandarin, vanilla, sandalwood and others.

According to Oddity Central, The Centre of Biological Research and Cutaneous Experimentation study of women aged 18 to 75 years found that 82 percent felt "a sensation of comfort" after using Prends-Moi, while 75 percent felt a "decrease in their eating urges after using the fragrance for four weeks."

I'm sure plenty of women would give this a try.