Fnac Stores play on the emotional 'music idols never die' to promote their new vinyl section by using vinyl records of three iconic musical legends, Jim Morrison, Elvis Presley and Janis Joplin. The models pose behind the album sleeve in a way that makes it look like the dead star is actually posing.
The slogan of the campaign is "Vinyl never dies. New vinyl section at Fnac." The ads were photographed by Miguel Toledano for Kitchen ad agency.