Public transit provides ways for consumers to complete important tasks
Implications - Though people who take the subway do so for convenience's sake, taking your city's public transit leaves you with less control of your arrival time home. This makes it more difficult to complete daily tasks in a timely manner. To battle this, many companies are capitalizing on the daily commute by offering ways to do things like grocery shop while on the move. This creates a unique business opportunity for brands to target the commuting consumer.