Category
Tech
Delegated Interfaces
Trend cluster
Category
Deceptive
Devices
Consumers are adding an element of trickery to their gadgets.
3.9
Trend score
Trend
What is the Deceptive Devices trend?
Deceptive Devices: The gadget customization phenomena rages on in 2013. Though personalizing one's device with different colors and designs is fun, adding a layer of deception to a gadget lends to a quirkiness that couldn't be achieved otherwise. This signifies a consumer desire to have objects communicate more complex parts of the personality.
Trend themes
Themes within the Deceptive Devices trend
Three behaviours holding the trend together01
Quirky Gadget Customization
Consumers are seeking customization that adds an element of deception and quirkiness to gadgets.
02
Fashion-Forward Mobile Accessories
The trend of high fashion and couture-inspired mini bags and phone cases for mobile devices.
03
Enhancements to Smartphone Cameras
Smartphone cases designed to enhance the cameras with sleek interchangeable lenses and advanced sensors.
Industry implications
What the Deceptive Devices trend means for industry
Where the trend changes the playbookFor
Fashion Retail
Fashion experts and influencers can embrace the trend of fashion-forward mobile accessories to create new opportunities in the industry.
For
Tech Accessories
Tech companies can capitalize on the trend of quirky gadget customization to market innovative and personalized device accessories.
For
Photography
Photography professionals and enthusiasts can consider enhancements to smartphone cameras as a way to expand their tools for capturing and editing images.
Trend signals
Trend signals for Deceptive Devices
Trend score 3.9 out of 10, from popularity 66%, activity 43%, freshness 8%.
Popularity66%
Activity43%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Deceptive Devices trend
5 featured examples from Jan 8 to Feb 20, 2013CategoryArt & Design
Candy-Clustered Headphones
These Candyland Sweetie Cupcake Headphones Feature Your Favorite Treats
Disruptive innovation opportunity for headphone manufacturers to incorporate customizable designs into their product offerings.
CategoryTech
Camera-Enhancing Smartphone Cases
The Foto.Sosho Will.I.Am Accessory Improves iPhone Pictures
Disruptive innovation opportunity: Develop a range of innovative accessories that enhance the functionality, performance, and aesthetics of smartphones, catering to the evolving n…
CategoryTech
Couture Mobile Accessories
The 'Céline My Phone Mini Bags' Beautifies Conventional Smartphone
Creating a new market segment in the mobile accessory industry by offering high-end fashion products that cater to fashion-conscious consumers.
CategoryTech
Laundry-Fastening Flash Drives
The Memory Pin is an Ironic and Lighthearted Labor-Saving Symbol
Companies in the consumer electronics industry can enter the fast-growing playful and unique product market with memory pin and attract customers through novelty and personalizati…
CategoryTech
Pharmaceutical Capsule Phone Cases
The Pill iPhone Case Goes Perfectly with Your Phone Addiction
Disruptive innovation opportunities in the technology accessory industry to create unique and functional phone cases that address user needs and preferences.
