Consumers are adding an element of trickery to their gadgets
Implications - The gadget customization phenomena rages on in 2013. Though personalizing one's device with different colors and designs is fun, adding a layer of deception to a gadget lends to a quirkiness that couldn't be achieved otherwise. This signifies a consumer desire to have objects communicate more complex parts of the personality.
Trend Themes
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Quirky Gadget Customization — Consumers are seeking customization that adds an element of deception and quirkiness to gadgets.
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Fashion-forward Mobile Accessories — The trend of high fashion and couture-inspired mini bags and phone cases for mobile devices.
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Enhancements to Smartphone Cameras — Smartphone cases designed to enhance the cameras with sleek interchangeable lenses and advanced sensors.
Industry Implications
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Fashion Retail — Fashion experts and influencers can embrace the trend of fashion-forward mobile accessories to create new opportunities in the industry.
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Tech Accessories — Tech companies can capitalize on the trend of quirky gadget customization to market innovative and personalized device accessories.
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Photography — Photography professionals and enthusiasts can consider enhancements to smartphone cameras as a way to expand their tools for capturing and editing images.
