Category
Lifestyle
Sugar Moderation
Trend cluster
Category
GIF
Resurgence
Primitive moving images appeal to Internet-savvy consumers.
3.3
Trend score
Trend
What is the GIF Resurgence trend?
GIF Resurgence: Looping animated graphics referred to as "GIFs" were created in the 1980s, but have now exploded on web culture as an outlet for absurdist humor, digital art and promotion. The limitations of GIFs prove to make them simultaneously an easy form of expression for tech users and a platform for viral potential.
Trend themes
Themes within the GIF Resurgence trend
Three behaviours holding the trend together01
GIF Culture
GIFs are a new and emerging form of expression and promotion, becoming a cultural phenomenon.
02
Visual Storytelling
The rise of GIFs and pop culture content in general, combined with our ever-decreasing attention spans, has led to a resurgence in visual storytelling and the importance of image-based communication.
03
DIY/Tech Creativity
The emergence of easy-to-use, tech-driven tools for creating and sharing GIFs has opened up new avenues for creativity and technological advancement.
Industry implications
What the GIF Resurgence trend means for industry
Where the trend changes the playbookFor
Marketing/Advertising
GIFs are quickly becoming a popular form of visual content for marketers and advertisers to engage with their audiences.
For
Entertainment
GIFs have emerged as a new medium for visual storytelling and promotion in entertainment, from films to TV shows to blogs and more.
For
Technology
The DIY, easily accessible and shareable nature of GIFs has led to new and exciting innovations in the way we create, share, and interact with content through technology.
Trend signals
Trend signals for GIF Resurgence
Trend score 3.3 out of 10, from popularity 47%, activity 43%, freshness 8%.
Popularity47%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the GIF Resurgence trend
7 featured examples from Apr 1, 2012 to Mar 4, 2013CategoryPop Culture
Hysterical Pop Culture GIFs
'Whatshouldwecallme' Blog Documents Funny Events with Moving Pictures
Social media platforms can integrate the use of GIFs in their platforms and engage their users further, providing an opportunity to improve their user experience.
CategorySpecial
Haunting Halloween GIFs
The Saline Project's Toht Images Anticipate the Coming of Halloween
The graphic design industry can leverage the trend of GIF creations to offer creative and engaging visual content to their clients.
CategoryTech
Spastic Firecracker GIFs
The Ryan Enn Hughes 'Sparklers' Project is a Moving Masterpiece of Energy
Brands can incorporate high-energy GIFs into their social media strategy to create more engaging and shareable content.
CategoryTech
Mobile DIY GIFs
'MyFaceWhen' iPhone App Allows On-The-Go Hilarity
The 'MyFaceWhen' iPhone app introduces a new way to create GIFs on mobile devices, disrupting the mobile GIF-making industry.
CategoryArt & Design
Satirical Animated Gifs
Artist Thoka Maer Addresses the Trials and Tribulations of Daily Life
Artists and designers can explore the use of satirical animated gifs to push creative boundaries and engage audiences in new ways.
CategoryMarketing
All-GIF Movie Promos
The 'Stoker' Movie Trailer is Made Up of Mysterious and Thrilling Animations
Film studios can explore the use of GIFs in movie promos to create unique and memorable marketing campaigns.
CategoryArt & Design
Animated Gif Photo Booths
PHHHOTO by HYPERHYPER Makes Party Picture-Taking More Social
Disruptive innovation opportunity: Create a creative studio that specializes in providing unique and engaging event experiences by incorporating innovative technologies like anima…
