Category
Business
Autumn Teasers
Trend cluster
Category
Hyper-Tailored
Retail
Companies are incorporating entire lifestyle accommodation into stores.
4.1
Trend score
Trend
What is the Hyper-Tailored Retail trend?
Hyper-Tailored Retail: Major strides have been made in retail recently with companies finally realizing their stores must provide an entire brand experience for consumers. This year, smart corporations are taking the retail experience a step further by adding accommodations that connect to the consumer's entire lifestyle, not just their brand experience. This shows a truly deep understanding of one's customer that can create a more meaningful consumer-brand relationship.
Trend themes
Themes within the Hyper-Tailored Retail trend
Three behaviours holding the trend together01
Lifestyle Accommodation
Retailers are incorporating entire lifestyle accommodation into stores to create a more meaningful consumer-brand relationship.
02
Smart Marketing
Creative and unconventional marketing techniques such as virtual retail stores or weather-based clothing sites have the potential to disrupt established markets.
03
Customer Comfort
The concept of consumer comfort is essential for retailers to build a dynamic flagship store that encourages a mutual relationship between the designer and customers.
Industry implications
What the Hyper-Tailored Retail trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry needs to provide an entire brand experience for consumers by adding accommodations that connect to the consumer's entire lifestyle.
For
Marketing Industry
The marketing industry can take inspiration from creative marketing techniques like virtual stores or weather-based clothing sites to disrupt established markets.
For
Interior Design Industry
The interior design industry needs to focus on customer comfort to create flagship stores that encourage a mutual relationship between designer and customers.
Trend signals
Trend signals for Hyper-Tailored Retail
Trend score 4.1 out of 10, from popularity 69%, activity 46%, freshness 8%.
Popularity69%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hyper-Tailored Retail trend
4 featured examples from Jun 25 to Nov 30, 2012CategoryFashion
Rest-Focused Retailers
The Takeo Kikuchi Flagship Store Focuses on Customer Comfort
The interior design industry can explore innovative ways to incorporate rest areas and create dynamic store experiences that rival online shopping.
CategoryLifestyle
Virtual Subway Supermarkets
Homeplus Uses Clever Marketing Campaign to Become Number One
The retail industry can leverage virtual subway supermarkets to drive sales and attract customers in urban areas.
CategoryLifestyle
Designated Doggy Beds
The IKEA 'Dog Parking Lot' Lets You Leave Your Pooch Behind Without Worry
Bringing pets into brick-and-mortar stores and creating designated spaces for them could help increase foot traffic and sales, while also adding a unique brand element that sets t…
CategoryLifestyle
Weather-Based Clothing Sites
The Wevther Website Helps Users Find the Perfect Outfit
The Wevther site presents disruptive innovation opportunities in the fashion industry by integrating weather-based clothing recommendations.
