Category
Lifestyle
Assisted Choices
Trend cluster
Category
Influencer
Activation
Digital personalities are crossing over to celebrity status.
3.6
Trend score
Trend
What is the Influencer Activation trend?
Influencer Activation: Superbloggers, like supermodels, are online influencers who are establishing themselves as authority figures outside of their initial industry. In today's information age, digital content is more influential than any other media outlet. This creates an opportunity for anyone with a smartphone and interesting things to say to reach celebrity status, opening opportunities for smart companies to treat them as such with sponsorship deals and related merchandise.
Trend themes
Themes within the Influencer Activation trend
Three behaviours holding the trend together01
Influencer Marketing
Businesses can leverage the increasing influence of digital content creators to achieve wider brand recognition.
02
Internet Celebrity
In today's information age, anyone can reach celebrity status, opening up business opportunities for smart companies to treat them as such with endorsement and sponsorship deals.
03
Celebrity Endorsement
The idea of using up-and-coming celebrities to embody brand identity can be an opportunity to reach new audiences.
Industry implications
What the Influencer Activation trend means for industry
Where the trend changes the playbookFor
Beauty
Beauty and cosmetic professionals can leverage influencer marketing to reach wider audiences.
For
Fashion
Fashion brands can use celebrities to embody brand identity and provide inspiration for new and existing collections.
For
Politics
Politicians can use memes and celebrity endorsement to generate buzz and promote their campaigns.
Trend signals
Trend signals for Influencer Activation
Trend score 3.6 out of 10, from popularity 55%, activity 47%, freshness 8%.
Popularity55%
Activity47%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Influencer Activation trend
6 featured examples from Jul 31, 2012 to Jan 29, 2013CategoryNaughty
Live Addict Memoirs
The 'Amphetamine Logic' Column by Cat Marnell Provides Honest Insight
Opportunity for disruptive innovation in the publishing industry to support and promote memoirs that offer unfiltered and raw insights into personal experiences.
CategoryPop Culture
Belting Feminism PSAs
The You Don't Own Me PSA Champions Democrats With Celeb Endorsement
Opportunity for advertising and marketing agencies to create impactful feminist PSAs and campaigns.
CategoryFashion
Hipster Blogger Muses
The Nasty Gal 'Make A Scene' Lookbook Stars Blogger Niki Takesh
Disruptive innovation opportunity: Integrating online and offline shopping experiences to provide a seamless and engaging customer journey.
CategoryPop Culture
Meme-Mocking Interviews
'Overly Attached Girlfriend' Meme Laina Walker Interviews at the AMAs
Incorporating internet personalities into event hosting can bring a fresh perspective into the event management industry.
CategoryFashion
Cosmetic Blogger Guides
The Cupcakes and Cashmere Ultimate Lipstick Chart is Informative
The cosmetics industry can benefit from utilizing beauty bloggers and influencers in their marketing strategies to increase reach and sales.
CategoryPop Culture
Fashion Week Boot Camp
The Man Repeller Prepares Hopeful Fashion Week Attendees
Opportunity for disruptive innovation: Integrate augmented reality into fashion week experiences, allowing attendees to virtually try on clothes and accessories from the runway sh…
