Digital personalities are crossing over to celebrity status
Implications - Superbloggers, like supermodels, are online influencers who are establishing themselves as authority figures outside of their initial industry. In today's information age, digital content is more influential than any other media outlet. This creates an opportunity for anyone with a smartphone and interesting things to say to reach celebrity status, opening opportunities for smart companies to treat them as such with sponsorship deals and related merchandise.
Trend Themes
1. Influencer Marketing - Businesses can leverage the increasing influence of digital content creators to achieve wider brand recognition.
2. Internet Celebrity - In today's information age, anyone can reach celebrity status, opening up business opportunities for smart companies to treat them as such with endorsement and sponsorship deals.
3. Celebrity Endorsement - The idea of using up-and-coming celebrities to embody brand identity can be an opportunity to reach new audiences.
Industry Implications
1. Beauty - Beauty and cosmetic professionals can leverage influencer marketing to reach wider audiences.
2. Fashion - Fashion brands can use celebrities to embody brand identity and provide inspiration for new and existing collections.
3. Politics - Politicians can use memes and celebrity endorsement to generate buzz and promote their campaigns.
6 Featured, 53 Examples:
1,039,666 Total Clicks
Date Range:
Jul 12 — Mar 13
Trending:
Average
Consumer Insight Topics:
