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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,777 more

Influencer Activation

Digital personalities are crossing over to celebrity status

Implications - Superbloggers, like supermodels, are online influencers who are establishing themselves as authority figures outside of their initial industry. In today's information age, digital content is more influential than any other media outlet. This creates an opportunity for anyone with a smartphone and interesting things to say to reach celebrity status, opening opportunities for smart companies to treat them as such with sponsorship deals and related merchandise.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
987,850 Total Clicks
Date Range:
Jul 12 — Mar 13
Trending:
Average
Consumer Insight Topics:

Featured Examples

Live Addict Memoirs
Live Addict Memoirs
The 'Amphetamine Logic' Column by Cat Marnell Provides Honest Insight
The controversial beauty editor continues her reign as a witty writer with Vice Magazine’s ‘Amphetamine Logic’ Column by Cat Marnell. Her latest venture is essentially a play-by-... MORE
play_circle_filled Belting Feminism PSAs
Belting Feminism PSAs
The You Don't Own Me PSA Champions Democrats With Celeb Endorsement
Adding to media response accompanying the Presidential debate, the You Don’t Own Me PSA takes a feminist stance to politics. Lesley Gore’s 1964 anthem of female empowerment ‘You... MORE
Hipster Blogger Muses
Hipster Blogger Muses
The Nasty Gal 'Make A Scene' Lookbook Stars Blogger Niki Takesh
Blogger Niki Takesh is making a splash with her signature style in the Nasty Gal ‘Make A Scene’ lookbook. The burgeoning cyber queen was a perfect fit for online retailer Nasty Gal’... MORE
play_circle_filled Meme-Mocking Interviews
Meme-Mocking Interviews
'Overly Attached Girlfriend' Meme Laina Walker Interviews at the AMAs
Memes are an integral part of Internet culture, which is why Laina Walker, the legendary girl from the ‘Overly Attached Girlfriend’ meme, took to the red carpet at the American Music... MORE
play_circle_filled Fashion Week Boot Camp
Fashion Week Boot Camp
The Man Repeller Prepares Hopeful Fashion Week Attendees
The influential thought of fashion bloggers in today’s society has lead famed blogger The Man Repeller, aka Leandra Medine, designer Rebecca Minkoff and model Hilary Rhoda to create a... MORE
Cosmetic Blogger Guides
Cosmetic Blogger Guides
The Cupcakes and Cashmere Ultimate Lipstick Chart is Informative
The Cupcakes and Cashmere Ultimate Lipstick Chart showcases the favorite picks of blogger Emily Schuman. Schuman’s site has been a go-to for outfit, decor and how to advice, and it follows... MORE

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