Quirky Colorful Captures

The Heavens Gonna Happen Now Photo Series is Happily Surreal

The Heavens Gonna Happen Now photo series seems to have steeped itself in a plethora of vibrant colors. Eccentric and playful, it'll surely show women how to experiment with color while also showing them how to look at their surroundings for fashion inspiration.

Shot by Jakarta-based photographer Nicoline Patricia Malina, the Heavens Gonna Happen Now photo series is part of his 2011 personal projects. Pulling inspiration from such magical concepts as carnivals, circuses, flowers, dolls, candy and more, it is rife with feminine yet childlike qualities.

The Heavens Gonna Happen Now photo series was styled in a quirky manner by Jakarta-based Aldi Indrajaya, and features the stunningly beautiful Irina Roshik. I absolutely love how full of character this shoot is.

Vibrant Color Experimentation
Disruptive innovation opportunities exist in the fashion and beauty industry to encourage women to experiment with vibrant colors in their styles.
Eccentric Playful Aesthetic
Opportunities for disruptive innovation can be found in the entertainment and creative industries by embracing an eccentric and playful aesthetic in photography and design.
Feminine Childlike Inspirations
Industries such as fashion, children's products, and art can explore disruptive innovation by incorporating feminine yet childlike qualities into their designs and campaigns.

Sectors Adopting This

Fashion and Beauty
Disruptive innovation opportunities can be found in the fashion and beauty industry by promoting vibrant color experimentation and unique styling inspirations.
Entertainment and Creative
Opportunities for disruptive innovation exist in the entertainment and creative industries by embracing an eccentric and playful aesthetic in photography, fashion, and design.
Art and Children's Products
Industries such as art and children's products can explore disruptive innovation by incorporating feminine yet childlike inspirations into their designs and marketing strategies.
SCORE
4.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 68%
Freshness 8%

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