Pop culture, design and media embrace substance-based vices
Implications - Celebrities have been incorporating their substance abuse issues into their personal branding for decades, with examples ranging from Hunter S. Thompson to Lindsay Lohan. Though this creates a casual attitude toward drugs that can be harmful, consumers find it helps humanize these figures. This, combined with a craving for danger, causes pop culture to embrace substances. Ultimately, as the consumer desire for rebellion rages on, so to does pop culture's duty to fill it.
Trend Themes
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Celebrity Substance Acceptance — The trend of celebrities incorporating their substance abuse issues into personal branding is creating a casual attitude toward drugs that can be harmful, but opens new opportunities for brands to own is the conversation around addiction in honest and positive ways.
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Embracing Rebellion — As consumers crave for rebellion and personalization of products rages on, brands are expected to come up with products that embrace it. Such approach helps brands connect better with their customers by creating personalized and unique experiences.
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Artificial Replica Culture — The current trend of combining atypical materials to create out-of-the box art and design pieces is seeing interest in making replicas of everyday objects using synthetic material. Brands can capitalize on this trend by creating unconventional and sometimes playful products.
Industry Implications
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Fashion and Apparel — As celebrities look to make statements with their personal styles, brands in the fashion and apparel industry can provide supportive merchandise, products that challenge the status quo, and amplify positive messages around addiction and recovery.
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Gaming and Entertainment — A growing interest in board games and quirky novelties that incorporate themes around substance abuse present opportunities for businesses in gaming and entertainment to connect with customers in unique ways.
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Art and Design — As new art movements embrace combining seemingly unrelated materials or everyday objects, brands in the art and design industry can push the boundaries of innovation by creating products that are unconventional and have great storytelling appeal.
4 Featured, 36 Examples:
358,732 Total Clicks
Date Range:
Aug 12 — Mar 13
Trending:
Warm
Consumer Insight Topics:
