Pop culture, design and media embrace substance-based vices
Implications - Celebrities have been incorporating their substance abuse issues into their personal branding for decades, with examples ranging from Hunter S. Thompson to Lindsay Lohan. Though this creates a casual attitude toward drugs that can be harmful, consumers find it helps humanize these figures. This, combined with a craving for danger, causes pop culture to embrace substances. Ultimately, as the consumer desire for rebellion rages on, so to does pop culture's duty to fill it.