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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,710 more

Glamorized Addiction

Pop culture, design and media embrace substance-based vices

Implications - Celebrities have been incorporating their substance abuse issues into their personal branding for decades, with examples ranging from Hunter S. Thompson to Lindsay Lohan. Though this creates a casual attitude toward drugs that can be harmful, consumers find it helps humanize these figures. This, combined with a craving for danger, causes pop culture to embrace substances. Ultimately, as the consumer desire for rebellion rages on, so to does pop culture's duty to fill it.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
685,767 Total Clicks
Date Range:
Apr 12 — Mar 13
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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